Ep. 38: Data Doesn't Lie: Shannon McNab on the Real Numbers Behind Creative Income

In this data-packed episode, Stacie sits down with Shannon McNab, a surface designer, educator, and the creator of the annual Surface Design Industry Survey. Drawing from six years of research and thousands of responses, Shannon shares real insights into income trends, shifts in licensing, and the evolving paths artists are taking in today's creative economy. This conversation is equal parts truth-telling and encouragement, giving artists a transparent look at what's possible and what's changing when building a sustainable creative business. Today on Art + Audience: Data Over Promises: Why artists need real numbers and clear benchmarks to make confident decisions in their creative careers. Income Trends: A look at what's increasing and what's declining in artist income, with insights drawn from current industry data. Part-Time Artists: Why more creatives are pursuing art alongside other work, and what the data reveals about the income potential of side hustles. Top Earning Opportunities: The most profitable income streams for artists today and why some income paths are worth revisiting. Print-on-Demand and Products: What is shifting in the world of POD and physical products, and how artists are adapting to these changes. Longevity Pays Off: Why artists who stay committed for six years or more tend to see higher income and opportunity over time. Connect with Shannon McNab: Website: shannonmcnab.com Instagram: @smcnabstudio Download the 2025 Surface Design Industry Survey Report at sketchdesignrepeat.thrivecart.com/2025-surface-design-industry-survey/   Connect with Stacie Bloomfield: Subscribe, Rate, and Review: Art + Audience Podcast Website: staciebloomfield.com | leverageyourart.com Instagram: @gingiber | @leverageyourart  Facebook: @ShopGingiber Pinterest: pinterest.com/gingiber Got questions? Call the Art + Audience Podcast hotline: (479) 966-9561 Get Stacie's book: The Artist's Side Hustle