Welcome to Cattlemen & Veterinarians. Today, Dr. Peterman and Gale will dive into the Veterinary Client Patient Relationship.

Welcome back to Cattlemen & Veterinarians: A Partnership in Bovine Health. Just ahead, we have Gale McKinney, the Owner of American Cattlemen Media, and Dr. Shynia Petermen, Doctor of Veterinary Medicine, and they chat with Blaze Mullhagen and Dan Schweitzer about the Veterinary Client Patient Relationship. Blaze describes his background as a fifth- or sixth-generation cattleman involved in farming, ranching, and building cattle handling equipment. His operation centers on a black cow-calf herd, using cattle both for production and to test handling systems. Dan shares that he is a fourth-generation farmer and cattleman, raising crops such as wheat, milo, corn, and alfalfa alongside a cow-calf operation, working with multiple generations of his family. Dr. Shynia will then dive deeper into the Veterinary Client Patient Relationship and how it is legally required in most states before a veterinarian can ethically and legally prescribe medications for any species, large or small. Key elements include the veterinarian assuming responsibility for animal health and treatment, the client agreeing to follow instructions, the veterinarian having sufficient knowledge of the animals through recent exams or farm visits and being available for follow-up care and record keeping. From the producers’ perspective, the VCPR is “everything” because it underpins having a solid, efficient herd health plan. They emphasize planning ahead with their veterinarian, staying informed about new products, and tailoring protocols to their specific herd history, disease challenges, and management style. They highlight the economic importance of precision and efficiency, given the high value of cattle and the cost of pharmaceuticals. Dr. Shynia notes that herd health programs differ between operations due to varying disease pressures and goals. She stresses the value of producers being prepared when the vet arrives: cattle caught and sorted, equipment functional, products on hand, and all team members aware of the plan. While a written herd health protocol is not a legal requirement for VCPR, it is presented as a powerful tool for elevating herd performance and ensuring consistent, efficient care. The episode concludes by reinforcing that a strong VCPR enhances animal welfare, operational efficiency, and the producer–veterinarian partnership. For Future or Previous episodes visit our websites: American Cattlemen American Dairymen Cattlemen and Veterinarians: A Partnership in Bovine Health Sponsored by: Central Life Science