What OEM Photonics Buyers Actually Evaluate During Vendor Selection — Marco Pigozzi, Optotune

Optotune vice president of sales and marketing, Marco Pigozzi, answers the titular question of our episode, introducing a 15-part framework that identifies and answers why photonics vendors and their OEM customers are apt to fall out of alignment on the commercial deals that drive photonics forward. The nature of photonics OEM evaluations, their nuances, and a comprehensive understanding of what OEM purchasers need — and why vendors sometimes fail to align — is unpacked in this conversation. It is a useful guide for all in the industry ecosystem, supporting more meaningful business dealings at a time of rapid industry growth. "All Things Photonics"® is produced by Photonics Media and airs biweekly, on Tuesdays. Sponsored by: Hamamatsu –  www.Hamamatsu.com