From ASOS to Isadora Moon | Building Brands with Deborah Thorpe, Founder of Kelebek Media

On this episode of All Lit Up! Deborah Thorpe joins host Claire Finn to trace an unlikely path; from co-founding the global fashion online retailer, ASOS to falling in love with a kids book called Isadora Moon and turning it into the hit TV series we know and love. Deborah shares why she believes a story of self-acceptance resonated so deeply with audiences at the time, what the word 'brand' actually means in the kids space and the joy she feels for animation as a medium with limitless possibilities. Along the way, she reflects candidly on a tough market and the discipline of self belief before sharing her favourite short film, one she turns to when she's feeling low and needs to bound, bound and rebound!This one's full of heart, empathy, and wisdom - enjoy!____All Lit Up! is a Lighthouse Studios production.Visit lighthousestudios.ie or follow the studio on social media to stay up to date with all news and the latest episodes.Instagram: @lighthousestudiosireLinkedIn: https://www.linkedin.com/company/lighthousestudios