Three Myths About Where Your Biggest Campaign Donors Come From

Where are your biggest campaign donors going to come from? If you're like most nonprofit leaders, the answer feels like "somewhere out there" — a major philanthropist who just needs to hear your story.In this episode of All About Capital Campaigns, Amy Eisenstein and Andrea Kihlstedt are here to challenge that assumption — and bust the three most common donor myths that derail capital campaigns before they even get started.In this episode, you'll learn:Why your low-level annual donors may have far more major gift capacity than you realizeThe real reason most nonprofits haven't unlocked big gifts from their existing base (hint: it's not the donors)Why Mackenzie Scott, Oprah, and Bill Gates are not your campaign strategy — and what isThe truth about what campaign consultants actually do (and what they absolutely don't)How one couple made one of the campaign's largest gifts after years of $50 donations — and why the organization almost missed themThis is a must-share episode for board members, executive directors, and leadership teams who are still waiting for a magical major donor to show up.Ready to find out where your campaign really stands? Start with our free Campaign Readiness Assessment at capitalcampaignpro.com/assess