
Every business is trying to solve the same equation: Find leads. Make them customers. Repeat. Yet many businesses, if not most, get it all wrong. It’s not because they have a product problem, personnel problem, or even a lead problem. Most of the time, it’s a conversion problem. They crank up their ad spend and chase more traffic without patching the leaks in their funnel. The result? Shrinking margins. The good news is that this is fixable. AJ and George have scaled businesses across multiple industries, adding hundreds of thousands of dollars in revenue, simply by optimizing their marketing strategy. We’re sharing real case studies of businesses we’ve been able to turn around in a matter of months. More importantly, we’ll show you how to replicate these results—not by overhauling your product or reinventing your business model—but by simply building a marketing “machine” that actually works. Whether you’re buying your first business or scaling your tenth, these fundamental marketing principles are often the difference between a struggling business that’s scraping by and one that turns a massive profit year after year. Insights from today’s episode: The number one issue that plagues most struggling businesses today Real case studies where we were able to increase revenue (in months) How to optimize each stage of your business’s sales funnel The two main reasons potential customers drop out of your funnel When to use direct and indirect marketing within your business Join us for a free webinar where we break it all down step by step. Save your seat here: www.ajosborne.com/buildingthemachine See you there! Sign up for my weekly newsletter here: https://ajosborne.com/newsletter?el=pc-ajo-ep49
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