AI-Native RevOps: Turning CRM Data, Signals, and AI Workflows Into Operating Leverage

Episode SummarySandy Robinson sits down with Corey Schwitz, CEO and founder of Skydog Ops, to unpack what it really takes to move AI from hype into operational execution across RevOps, CRM, and GTM. Corey shares where companies are actually starting, why proactive AI matters more than another dashboard, and how RevOps leaders can build AI-native systems that reduce manual work, surface better signals, and help teams take smarter action.Key TakeawaysAI-native CRM is not just automation — it is about making GTM systems proactive.RevOps teams should start with practical use cases like chat-to-CRM, data entry automation, call data updates, lead scoring, deal signals, and company intelligence.The biggest AI risk is not moving too fast — it is waiting too long to operationalize.CRM hygiene is still a leadership and culture issue, even when AI makes updates easier.RevOps must think beyond technical execution and operate more like business strategists.Chapters00:22 Meet Corey Schwitz and Skydog Ops03:22 Corey’s Broadway background and path into tech05:04 Why CRM data is still such a mess07:33 What AI should update automatically vs. what needs approval11:26 Why most GTM teams are still early with AI14:22 Seven practical AI use cases for sales and customer success16:25 What AI-native CRM and GTM systems really mean18:35 Proactive AI vs. manual data entry21:04 Avoiding “just another tab” in the GTM tech stack23:02 Slack, Teams, Salesforce, and CRM workflow challenges27:02 Common mistakes companies make with AI implementation31:48 Where AI should take action first34:34 Using signals, Clay, and company intelligence to support sellers42:33 What is realistic for pipeline discipline and CRM hygiene47:49 Rapid-fire AI questions for RevOps and GTM teams51:41 Corey’s advice: think like a CEO53:04 How to connect with Corey and SkydogLinks MentionedSkydog Ops: https://skydog.aiCorey's Linkedin: https://www.linkedin.com/in/coreyschwitz/KeywordsAI-powered RevOps, RevOps, AI-native CRM, GTM systems, Salesforce automation, HubSpot, CRM hygiene, pipeline discipline, deal signals, lead scoring, Clay, Claude, OpenAI, AI workflows, sales automation, customer success, go-to-market strategy, RevOps leadership, Skydog Ops, Corey SchwitzSandy: https://www.linkedin.com/in/sandyrobinson/Website: www.SandyElevates.comwww.AI-PoweredRevOps.comAI-Powered RevOps is a Sandy Elevates production.© 2026 Sandy Elevates. All rights reserved.