AI Heroes: Didem Molay - Episode 14

AI Heroes: Didem Molay on AI, B2B Marketing, and Driving Innovation at Unilever Food Solutions 🎙️In this episode of AI Heroes host Dave sits down with Didem Molay, Regional Marketing Director at Unilever Food Solutions, to explore how AI is transforming marketing in the B2B space and what it means for insights, innovation, and organisational change across global markets.Didem shares her journey from leading iconic FMCG brands to overseeing marketing for the Greater Middle East & Africa region at Unilever Food Solutions, where she focuses on unlocking data-driven insights for chefs, restaurants, and catering businesses. She reveals how AI has become an everyday tool in her work from the personal “aha moment” of using ChatGPT to craft Instagram captions, to integrating One Strategy Studio’s AI-driven frameworks into regional innovation projects.We also dive into:How AI is reshaping B2B marketing and customer insights at scaleThe balance between speed, cost savings, and human creativity in marketing researchWhy breaking down silos and cross functional collaboration is critical in the AI eraThe challenges of adoption in large organisations and how to bring skeptical stakeholders on boardThe role of synthetic personas and the evolving frontier of AI driven research in hard to reach audiencesPractical strategies for training, experimentation, and building comfort with AI tools across teamsIf you are navigating the intersection of AI, insights, and marketing whether in B2B, FMCG, or global enterprises this episode offers candid lessons, challenges, and real world takeaways from a leader pioneering AI adoption at scale.⁠Connect with Didem on LinkedIn.