EP 72: AI Search Conversation: The new Rules of Being Found Online

The rules of being found online haven't disappeared. They've evolved. In Episode 72, Jenna sits down with Robyn White of RDW Design Studio — website designer, brand strategist, and SEO specialist for interior designers — to break down exactly what has changed with AI search, what still matters, and what your design firm needs to do right now to show up when potential clients are searching in ChatGPT, Claude, and Gemini. If you have been putting off your SEO because it feels overwhelming, or wondering whether all of that work you already did on your website even matters anymore, this episode is your answer. (It does. You are not starting over. You are adding layers.) WHAT YOU WILL LEARN The difference between traditional SEO and AI search — and why the shift from keywords to questions changes everything Why brand mentions are the new backlinks and how podcast features and press mentions are working for your AI visibility right now, even without a link The exact blog post structure that makes your content extractable by AI: key takeaways first, answer before support, FAQs at the end Jenna's voice note workflow — how she turns real client meeting moments into search-optimized blog content that sounds like her because it is her What EEAT means and why your case studies, client stories, and testimonials are more valuable than ever Whether AI-written content actually hurts your Google rankings — Robyn gives a refreshingly honest, nuanced take THE ONE THING TO TAKE FROM THIS EPISODE If AI can't clearly define you, it can't recommend you. Get crystal clear on who you are, what you do, who you do it for, and how you do it. Then make sure that message is consistent everywhere you show up online. Websites, social profiles, newsletter bios, podcast features. It all needs to match. These are bots. Inconsistency breeds distrust. ABOUT ROBYN WHITE Robyn White is the founder of RDW Design Studio, where she works almost exclusively with interior designers as a website designer, brand strategist, and SEO specialist. She offers traditional SEO, AI search optimization, website design, and ongoing monthly SEO services. Find Robyn at rdwdesignstudio.com. She is also joining Jenna as a guest instructor for Q2 of the AI for Interior Designers™ Certificate Program — her class on AI search visibility is May 19th. Enrollment closes May 4th. MENTIONED IN THIS EPISODE Claude by Anthropic — anthropic.com ChatGPT by OpenAI — openai.com Google NotebookLM — notebooklm.google.com Perplexity AI — perplexity.ai Google Analytics — analytics.google.com LuAnn University — luannnigara.com/lu/ AI for Interior Designers™ Certificate Program Q2 — aiforinteriordesigners.com   CONNECT WITH JENNA www.aiforinteriordesigners.com | @aiforinteriordesigners