The Trust Recession: Marketing When Everything Can Be Faked

The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content.TakeawaysAI is changing the way people perceive brands, trust, and influencersBuilding trust in the age of AI requires authenticity, depth, and proofWebsites need to be designed for both human and AI users, with a focus on depth and authenticityChapters00:00 The Shifting Landscape of Trust03:13 The Erosion of Trust in Marketing08:54 Strategies for Building Trust in the Age of AI17:14 Designing Websites for Human and AI Users