AI Engine Optimization: Insights from HubSpot's Neri Bluman

In this episode, we explore the transformative impact of AI engine optimization on how brands engage with consumers. Neri Bluman shares insights on the evolution from traditional SEO to Answer Engine Optimization and the pressing need for businesses to adapt to this new landscape.Get the top 80+ AI Models for $8.99 at AI Box: ⁠⁠https://aibox.aiHow I Grow and Scale My Business with AI: https://www.skool.com/aihustleNeri Bluman: https://es.linkedin.com/in/neriblumanHubspot: https://www.hubspot.com/home-dWatch on YouTube: https://youtu.be/v3hDZicUi44Chapters00:00 Introduction to AI Engine Optimization02:22 The Evolution of Search and AI05:10 Foundations of Answer Engine Optimization07:51 Collaboration with HubSpot10:38 The Future of AEO and HubSpot Integration13:16 Expanding Access to AEO Tools15:57 Understanding Different AI Models18:31 Strategies for Improving AI Visibility21:03 The Role of Automation in Marketing23:55 Final Thoughts and Advice