Healthcare Branding That Works: Corey Hiben on Standing Out in a Crowded Market | S1, Ep. 19

In this episode, Mark de Grasse sits down with Corey Hiben, a branding expert specializing in healthcare businesses. Corey shares his journey from occupational therapist to agency owner, revealing how branding became the most powerful tool for business growth. They discuss the true meaning of branding, why consistency in messaging matters, and how businesses can build strong associations that keep customers coming back. Corey also explains the "niche hourglass" strategy, a unique approach to ...