Ep 20: Anonymity, Trust & The Absolution We're Selling

age, the podcast from 40 Hearts. One trash can, one word. No idea where it goes. This week the word was ANONYMITY. An hour in, nobody was asking whether you should be allowed to hide anymore. The question was who gets to decide when a company has done enough good to stop being watched, and the room did not agree on the answer. Reggie Tidwell, Tim Scroggs and Mary Greene, with Craig McAnsh, founder of Native Marketing, who had the McDonald's story ready before the question was finished. In it: ■ A gas truck that shows up in the night and fills your car, and everything you hand over to make it happen ■ A traffic stop, a father's badge, and why a speed camera might be the fairer judge ■ A flower bought for a funeral and where it came from ■ Why a half-truth might be worse than a lie, according to people who sell stories for a living ■ Two buckets, a trust bank, and the two-word question that took both apart ■ A hammer sold to the same man twice ■ A sanitation grade on the door, but for how honest a company is ■ The founders who published anonymously, and the people who wanted their names We did not settle it. The trash can never asks whether we will. Presented by 40 Hearts. Hosts: Reggie Tidwell, Tim Scroggs, Mary Greene Guest: Craig McAnsh Follow Reggie: https://www.linkedin.com/in/reggietidwell/ Follow Tim: https://www.linkedin.com/in/timscroggs/ Follow Mary: https://www.linkedin.com/in/mary-greene/ Follow Craig: https://www.linkedin.com/in/thebigidea/ Produced by Tim Scroggs. Edited and engineered by Will Canady. All episodes are filmed at the 40 Hearts Studio in Asheville, NC. Chapters 00:00:00 Our favorite parts of the episode 00:00:47 Johnny Bravo, and twenty episodes in 00:02:17 Welcome, Craig 00:04:16 The magic trash can 00:05:34 The word is Anonymity 00:06:30 Pros and cons, and Craig's whole answer 00:07:47 Sam Altman's eye scanner and proving you're human 00:10:22 Flock cameras, and a cop who used them illegally 00:12:04 Mary's dad's badge and the traffic camera 00:13:10 The camera ticket in the mail, and who it can't profile 00:14:10 Crypto, ID, and money nobody can trace 00:17:08 Experiential marketing and the Walmart that knows you 00:18:30 The gas truck that comes at night, and Craig's dad on the ATM 00:20:13 When data gets weaponized: the grocery card 00:22:11 Target knew first, and the ad that followed Reggie home 00:25:42 Know the game you're playing 00:27:27 Zero anonymity in the old world, and the relief of New York 00:31:00 Off the grid, and the Tool Library that wants your name 00:32:03 Was the community worth the cost of being seen? 00:33:02 The flower you bought for a funeral 00:34:00 Trust, child labor, and the hammer 00:35:33 The only trust left is trust in business 00:37:21 The sausage gets made: Leo Burnett and the truth well told 00:40:58 Half-truth is worse than a lie 00:44:03 Taco Bell steps forward 00:45:55 Reggie's two buckets 00:46:42 The trust bank: McDonald's in the LA riots 00:48:11 Incentivize money and you incentivize the bad 00:49:27 I decide whether I'm okay with you 00:50:42 Patagonia, and what technology digs up 00:52:17 Independent journalism: you can't stay hidden 00:53:37 Do businesses deserve anonymity? 00:54:55 A sanitation grade for how honest a company is 00:58:22 Hope, and the hammer turned over 01:00:25 What Japan has that we don't 01:02:00 Do you want to rebrand America? 01:06:11 Reggie pushes back 01:07:48 Whose vision, and who won't sign on 01:11:54 Pamphlets, hanging, and the founders who signed nothing 01:13:07 Sign-off