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Advertising in America: Daily Summaries Delivered
by Ryan Chute
Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience!Connect with Us:https://www.youtube.com/@advertisinginamericahttps://www.facebook.com/advertisinginamericahttps://www.instagram.com/advertisinginamericahttps://www.threads.net/@advertisinginamerica<a href="https://x.com/ads
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 2 weeks ago48 min
Scrappy by Design: The Underdog's Advertising Playbook
You can't beat the giant at his game. So quit trying. Guerrilla marketing isn't about being clever on the cheap. It's a survival strategy for the outnumbered: the two-truck shop going up against a competitor with 10,000 Google reviews and a blimp. You can't match their budget. But you can change the terrain. In this episode, Ryan Chute and the Torbay brothers break down what guerrilla marketing actually is (and what it absolutely isn't), why an apology letter beats a branded door hanger every...
- Sep 24, 202637 min
The Campaign Debate: Cute and Clever is a Costume
Cute and clever gets you watched. A campaign gets you remembered. And in a business where they don't need you until the day they really need you—remembered is the only one that pays the light bill. Most businesses think they have an advertising problem. They don't. They have a memory problem. They ran a funny ad. People laughed. Nothing stuck. Six months later, nobody can name the company—or worse, they're confusing it with the competitor down the street. In this episode, Ryan Chute, Chris To...
- Sep 10, 202639 min
Lead Capture vs. Lead Generation
Somewhere in the back of your operation, there's supposed to be a machine. You plug it in. It hums. Out come the customers, like a gumball machine, but for people who need a new water heater. That machine doesn't exist. In Episode 36 of Advertising in America, Ryan Chute, Chris Torbay, and Mick Torbay take apart one of the most expensive myths in modern marketing: that leads can be generated on demand. They can't. The weather makes the lead. The broken furnace makes the lead. Your only job, t...
- Aug 27, 202640 min
Bored or Broken? How to Know When to Change Your Ads
You're sick of your ads. Your audience hasn't seen them yet. That is the entire problem, and it's costing businesses millions in prematurely abandoned campaigns, reset brand signals, and marketing energy aimed at the wrong target entirely. In this episode of Advertising in America, Mick Torbay and Chris Torbay take different doors to the same room. Mick's argument: your good ads need to run longer than you're comfortable with. Chris's argument: the individual ads should stay fresh, but the ad...
- Aug 6, 202640 min
The Hidden Skill Behind Every Great Ad
Every terrible ad that's ever hit the airwaves was approved by someone. Think about that. The HVAC commercial with the handsome technician and the voice-over about years of experience. The radio spot that lists quality, service, and low prices and nothing else. Every stinker. Every tune-out moment. Every ad that sounds exactly like every other ad in the category. Someone reviewed it, said yes, and unleashed it on the world. That person might be you. Not because you're bad at your job because ...
- Jul 16, 202642 min
Don't Advertise Why You Sell. Advertise Why They Buy.
Most businesses know why they sell what they sell. They love the craft. They believe in the product. They built the business around it. And then they build their advertising around it too, which is exactly where the money starts disappearing. Because why you sell is never why they buy. Coke doesn't advertise sugar water. Porsche doesn't advertise engineering specs. Life insurance companies don't sell financial instruments. And if you're in home services, you are not selling wrench-turning, ro...
- Jun 25, 202638 min
You Can't Handle Different. (What Clients Can and Can’t Handle)
You say you want something different. You don't. You want something different that looks like something that already worked. You want risk with a guarantee attached. You want a breakthrough idea that a focus group approves. That's not different. That's a polite version of what you've always done, wearing a new shirt. In this episode of Advertising in America, Chris, Mick, and Ryan go after one of the most dangerous lies in marketing: that clients want to do something bold. The truth is, most ...
- Jun 4, 202654 min
OTT Advertising: The Secret to Dominating Your Local Market
Everybody and their dog is selling OTT right now. Radio stations. TV stations. Outdoor companies. Your dry cleaner probably has a deck. But here's what they're not telling you: most of what's being sold under the OTT banner is overpriced, under-measured, and bought from someone who has absolutely no idea what they're doing, and even less incentive to admit it. In this episode, Ryan Chute and the Torbay Twins sit down with media buyer Beth Radtke and Wizard of Ads partner Ray Seggern to cut th...
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About Advertising in America
Discover the magic of marketing with "Advertising in America"! Join hosts Ryan Chute and the Torbay Twins as they unravel the secrets behind iconic ad campaigns, share practical tips, and bring a touch of humor to the world of American advertising. Whether you're a seasoned pro or just starting out, this podcast will entertain, empower, and educate you every step of the way. Tune in and transform your brand into an unforgettable experience!Connect with Us:https://www.youtube.com/@advertisinginamericahttps://www.facebook.com/advertisinginamericahttps://www.instagram.com/advertisinginamericahttps://www.threads.net/@advertisinginamerica<a href="https://x.com/ads
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