Free Daily Podcast Summary
Ads Decoded: Daily Summaries Delivered
by Google
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago25 min
How AI is changing Google Search behavior and what it means for advertisers
AI is expanding what people bring to Google Search - whether that's asking 3x longer questions, going back and forth on follow-ups, or searching with voice and images. With room to include personal nuance and context, people are working through complex decisions right as they search.In this episode of Ads Decoded, Ads Product Liaison Ginny Marvin steps into the world of organic Google Search with Shivani Mohan, Search Vice President of Data Science and User Experience Research (UXR), for a look under the hood at how billions of people search today. Together, they unpack what shifting search intent across experiences like AI Overviews and AI Mode means for your content. Ginny then considers how to translate these insights for your Google Ads strategy.🔔 Subscribe for more Ads Decoded episodes with Ginny Marvin.Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.#GoogleAds #PPCChat #AdsDecoded #GoogleSearch #SearchIntent #SearchTrends Hosted on Acast. See acast.com/privacy for more information.
- 3 weeks ago43 min
How to guide campaign spend with Google Ads budget and bidding controls
Building on the tools that advertiser feedback has shaped over the past year, like campaign total budgets and Smart Bidding Exploration, new settings are designed to give you flexibility and customization to guide budgets with greater precision.To help you put these controls to work in your accounts, host Ginny Marvin (Ads Product Liaison) and returning guest Tal Akabas (Product Manager, Google Ads) delve into the suite of bidding and budgeting features available and rolling out, including channel prioritization, budget allocation, promotion mode, customer lifecycle goals, and more. They also discuss why and how to use demand-led budgets.Learn more about the latest channel prioritization and budget allocation controls here: https://blog.google/products/ads-commerce/channel-prioritization-budget-allocation/Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.#GoogleAds #PPCChat #AdsDecoded #SmartBidding #PaidMedia #DigitalMarketing Hosted on Acast. See acast.com/privacy for more information.
- Oct 1, 202619 min
Demand Gen campaign creative, explained: asset variety, testing, and fatigue
Producing a steady stream of high-impact video and image assets for YouTube can feel like the biggest thing standing between you and your first Demand Gen campaign. The good news is that the creative you already have is a stronger starting point than you might think.You don't need a perfect set of bespoke YouTube assets to get going, you just need to know which gaps to fill and how. Join Ginny Marvin, Ads Product Liaison at Google, as she sits down with Alejandro Osio, Product Manager for Demand Gen and YouTube performance ads, to bust a few myths about asset testing and asset fatigue, and to walk through the newest tools for simplifying your creative processWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter - https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X.#GoogleAds #PPCChat #AdsDecoded #DemandGen #AssetStudio #YouTubeAds Hosted on Acast. See acast.com/privacy for more information.
- Sep 18, 202632 min
How to drive better Google Ads lead gen with first-party data
In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- Sep 17, 202625 min
How to prepare your Google Ads retail campaigns for holiday shopping
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- Sep 2, 202635 min
One year testing Meridian: Real agency results and takeaways
Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing teams.In this episode of Ads Decoded, host Ginny Marvin sits down with Patrick Gilbert, CEO of AdVenture Media, and Nechama Teigman, Director of Marketing Analytics. Together, they share an unvarnished look at their first full year implementing Meridian across their client base, covering everything from data preparation to major campaign breakthroughs.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- Sep 2, 202629 min
Attribution, incrementality & MMM: The modern measurement trifecta
Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.And it’s possible even if you don’t have a dedicated data science team on hand.Join Google’s Ads Product Liaison Ginny Marvin as she sits down with Senior Director of Product Management John Chen to discuss the distinct roles of attribution, incrementality, and media mix modeling, bust the single North Star myth, and explore new tools like open-source Meridian and Qualified Future Conversions.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- Aug 24, 202626 min
From Rock Tumblers to Magic Capture: Designing the Pixel 11
Welcome to the Made by Google Podcast! Today, host Rachid Finge sits down with Stephanie Scott, Director of Product Management, to get the inside story on the brand-new Pixel 11 series.Stephanie takes us inside Google's testing labs to explain how they use a specialized machine—think of it like a custom rock tumbler filled with keys and hairbrushes—to tackle the age-old problem of screen scratches. We also talk about Magic Capture, the new camera feature that grabs perfect, emotional photos right out of your videos, and an Instant Night Sight that’s now four and a half times faster. Plus, we cover how Rambler completely cleans up your voice dictation (even when you change your mind mid-sentence) and how the new colorful Highlight LEDs on the back of the phone help you stay connected without constantly staring at a screen. Hosted on Acast. See acast.com/privacy for more information.
Get Ads Decoded summaries in your inbox
Free AI-powered daily recaps. Key takeaways, quotes, and mentions — in a 5-minute read.
Get Free Summaries →Free forever for up to 3 podcasts. No credit card required.
You Might Also Like
Listeners also like.
Right About Now - Legendary Business Advice
Raw business insights from founders and industry leaders, revealing real wins, failures, and actionable strategies without the fluff.
So, Get This
iHeartPodcasts and Bubbler
Decoder with Nilay Patel
Conversations with innovators and policymakers exploring the impact of technology and business on the future.
Marketing Made Simple
Strategies for crafting clear marketing messages that connect with customers and grow businesses.
The AI in Business Podcast
Interviews with AI executives reveal practical applications and strategic insights for business leaders adopting AI.
Your Brand Amplified
Explores the strategies and mindsets of successful entrepreneurs in business growth, marketing, and personal branding.
DecaMillionaire Decoded
Features entrepreneurs who built, scaled, and exited businesses worth $10 million or more, alongside the coaches guiding them.
Marketing Happy Hour
Real marketing career advice and strategies from industry pros, with honest conversations on growth, leadership, and balance.
How I AI
A practical guide to using AI tools in work and life, featuring guests who share specific, actionable techniques and workflows.
Everyday AI Podcast – An AI and ChatGPT Podcast
Covers practical uses of AI tools like ChatGPT and Midjourney to help people work more efficiently and advance their careers.
King Dems Podcast | Growth Mindset, Leadership, AI and Business Insights
Discusses leadership, AI, and business growth with CEOs and entrepreneurs through practical insights on strategy, innovation, and mindset.
Prof G Markets
Daily market news and analysis on earnings, geopolitics, Big Tech, and AI with clear, no-jargon insights.
About Ads Decoded
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.
Customized Recaps
AI-powered recaps with compact key takeaways, quotes, and insights.
Straight to Your Inbox
Get key takeaways from Ads Decoded in a 5-minute read.
Save Hours Every Week
Stay current on your favorite podcasts without falling behind.
Frequently Asked Questions
What is Podzilla's Ads Decoded daily summary?
It's a free AI-powered email that summarizes new episodes of Ads Decoded as soon as they're published. You get the key takeaways, notable quotes, and links & mentions — all in a quick read.
How does the Ads Decoded podcast summary work?
When a new episode drops, our AI transcribes and analyzes it, then generates a personalized summary tailored to your interests and profession. It's delivered to your inbox every morning.
Is this an official Ads Decoded product?
No. Podzilla is an independent service that summarizes publicly available podcast content. We're not affiliated with or endorsed by Google.
Can I get summaries of other podcasts too?
Absolutely! The free plan covers up to 3 podcasts, any in the catalog. Basic raises that to 15, Pro to 40 and Max to 100. Browse our full catalog at /podcasts.
How often does Ads Decoded release new episodes?
Ads Decoded publishes biweekly. Our AI generates a summary within hours of each new episode.
What topics does Ads Decoded cover?
Ads Decoded covers topics including Business, Marketing. Our AI identifies the specific themes in each episode and highlights what matters most to you.
Start getting Ads Decoded summaries tomorrow morning.
Free forever for up to 3 podcasts. No credit card required.
Free forever for up to 3 podcasts. No credit card required.