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Ads Decoded: Daily Summaries Delivered
by Google
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 3 days ago32 min
How to drive better Google Ads lead gen with first-party data
In this special live edition of Ads Decoded at Google's Rethink ROI event in New York City, host Ginny Marvin sits down with Stephen Chang (First-Party Data Management and Measurement Specialist) and Natalia Boehm (Conversion Solutions Specialist) to break down why a strong data foundation is the real engine behind successful lead gen, and how to feed Google AI the signals it needs to find more of your best customers.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- 4 days ago25 min
How to prepare your Google Ads retail campaigns for holiday shopping
In this special episode of Ads Decoded, recorded live at Google's Rethink Retail event in New York City, host Ginny Marvin sits down with Enric Durany, Group Product Manager for retail advertiser experiences.Together, they unpack actionable strategies to help performance marketers and retailers capture holiday demand, connect with shoppers at every step of their purchase journey, and maximize campaign efficiency.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago35 min
One year testing Meridian: Real agency results and takeaways
Media mix modeling used to feel out of reach for many businesses, locked behind high software fees and specialized data science teams. With open source models like Meridian and AI coding assistants, the technical barrier has shifted, making advanced measurement accessible for everyday marketing teams.In this episode of Ads Decoded, host Ginny Marvin sits down with Patrick Gilbert, CEO of AdVenture Media, and Nechama Teigman, Director of Marketing Analytics. Together, they share an unvarnished look at their first full year implementing Meridian across their client base, covering everything from data preparation to major campaign breakthroughs.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- 2 weeks ago29 min
Attribution, incrementality & MMM: The modern measurement trifecta
Navigating media measurement today can feel complex and overwhelming. However, learning how to calibrate attribution, incrementality, and MMMs powers both sides of your marketing: giving you a complete picture of performance while fueling your AI-powered campaigns.And it’s possible even if you don’t have a dedicated data science team on hand.Join Google’s Ads Product Liaison Ginny Marvin as she sits down with Senior Director of Product Management John Chen to discuss the distinct roles of attribution, incrementality, and media mix modeling, bust the single North Star myth, and explore new tools like open-source Meridian and Qualified Future Conversions.Check out the video series Ginny mentions to help you get started with Meridian here: https://www.youtube.com/playlist?list=PLI5YfMzCfRtYvZ9AYp1wrtBM4apIsDc1iWant Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- 3 weeks ago26 min
From Rock Tumblers to Magic Capture: Designing the Pixel 11
Welcome to the Made by Google Podcast! Today, host Rachid Finge sits down with Stephanie Scott, Director of Product Management, to get the inside story on the brand-new Pixel 11 series.Stephanie takes us inside Google's testing labs to explain how they use a specialized machine—think of it like a custom rock tumbler filled with keys and hairbrushes—to tackle the age-old problem of screen scratches. We also talk about Magic Capture, the new camera feature that grabs perfect, emotional photos right out of your videos, and an Instant Night Sight that’s now four and a half times faster. Plus, we cover how Rambler completely cleans up your voice dictation (even when you change your mind mid-sentence) and how the new colorful Highlight LEDs on the back of the phone help you stay connected without constantly staring at a screen. Hosted on Acast. See acast.com/privacy for more information.
- Aug 19, 202627 min
How to get your product data holiday ready on Google Merchant Center
Preparing your product data for holiday retail campaigns can feel daunting. But as search behavior shifts toward more detailed, natural questions, it’s no longer just about basic product specs. Adding conversational attributes, high-quality video and image assets, and accurate shipping, returns, and promotion information is the best way to tell richer stories about your products and provide context for these conversational experiences.In this Season 2 kickoff episode of Ads Decoded, host Ginny Marvin sits down with Google product experts Scott and Bhaskar to share practical, step-by-step strategies for getting your Merchant Center product data ready for the holiday season.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter -> https://goo.gle/3NO45ZW.Find Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- May 28, 202641 min
Google Marketing Live: Backstage with our product experts
Join us for the season one finale of Ads Decoded: a special live recording at Google Marketing Live with the product teams behind the day’s biggest announcements across Search, YouTube, agentic commerce, creative and measurement.First, host Ginny Marvin is joined by Google’s Head of Ads and Commerce, Vidhya Srinivasan, fresh off the keynote stage. They discuss how Gemini is fundamentally transforming intent understanding to keep with consumer behavior and deliver ads on longer, more complex searches, as well as unlocking performance on YouTube. Vidhya also shares the skills and mindsets she’s seeing in the teams who are succeeding in adapting and rewiring for the AI era. That’s followed by an in-depth, technical roundtable with product leaders to double-click on the why and how behind the headlines:- Reinventing ads for AI Search: Chris Monkman, Senior Director for Ads in AI Experiences, breaks down how AI Max and Performance Max deliver ads that provide rich answers to complex queries in AI Mode, and how the new AI Brief delivers the brand control and audience constraints you need. - Graduating measurement from report card to performance driver: Christine Turner, Managing Director for Measurement, Data & Audiences, talks about the compounding effects of data strength and details the rollout of new metrics like Campaign Type Attribution for Demand Gen, Attributed Branded Searches, and Qualified Future Conversions- Generating high-performing ad creative at scale: Josh Moser, Advertising Platform Senior Director, shares how bringing our most advanced AI models into Asset Studio really is allowing advertisers to quickly build and scale creative assets that are optimized for performance.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter → https://goo.gle/3NO45ZWFind Ginny at linkedin.com/in/ginnymarvin and @adsliaison on X. Hosted on Acast. See acast.com/privacy for more information.
- May 6, 202635 min
On-brand, at scale: Driving performance with AI creative
Is generative AI leading to a "sea of sameness" in advertising? This week, we’re tackling the creative burden - from the pressure to produce endless aspect ratios for YouTube to the fear of losing brand control in an automated world.In this episode of Ads Decoded, host Ginny Marvin sits down with Charles Boyd (Group Product Manager - Creative, Google Ads) and Sarah Hathiramani (Director of Product Management, YouTube Ads) to bridge the gap between brand fidelity and AI-powered scale.In this deep dive:- Avoiding the sea of sameness: How to use generative AI to stand out rather than blend in.- Understanding Ad Strength: Why it’s a diagnostic metric for discovery, not a pass/fail performance report- Advertiser-in-the-Loop controls: Using text guidelines to steer AI while maintaining brand control- PMax Asset Experiments: How to use the new "guided A/B testing to isolate creative impact.Want Ginny’s key takeaways and tips from this conversation? Subscribe to the Ads Decoded newsletter: https://goo.gle/4ryu6uVFind Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r. Hosted on Acast. See acast.com/privacy for more information.
About Ads Decoded
Ads Decoded goes beyond the headlines to connect you with the people and teams behind Google Ads. Hosted by Ads Product Liaison Ginny Marvin, each episode brings you into the room for candid conversations about the mechanics and nuances of the platform - stripping away the jargon to reveal how things actually work. Tune in for practical insights to help you navigate change, be in the know about new and upcoming products, and ultimately get more value from Google Ads.Subscribe to Ads Decoded on YouTube, Apple, Spotify or wherever you get your podcasts to get alerted when new episodes drop. Hosted on Acast. See acast.com/privacy for more information.
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