AdMission

'Pitch perfect advertising' from British Airways

March 31, 2026·36 min
Episode Description from the Publisher

Australia Post launches it's biggest brand campaign ever, Lump Lottery uses a ute giveaway to turn testicular cancer awareness into action, British Airways distills travel into a single image & Citroën rejects car category conventions to romanticise the test drive. We watch:  'Delivering to 2,655 postcodes, connecting Australians from coast to country' from Australia Post  'Lump Lottery', Testicular Cancer NZ 'An Original British Briefing' from British Airways 'Its Love at First Test Drive' from Citroën  See omnystudio.com/listener for privacy information.

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