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ADHD-ish: Daily Summaries Delivered
by Diann Wingert
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, independent professional, or creative, and you color outside the lines and think outside the box, this podcast is for you. People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way byembracing yo
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- 5 days ago47 min
The Impact of Emotional & Intellectual Intensity on Business, Relationships & Life
What if the problem isn’t that you’re too much—but that you’ve spent years trying to fit into environments that don’t understand your intensity? Diann Wingert and Imi Lo explore what emotional and intellectual intensity can look like, and why it often gets confused with ADHD, autism, giftedness, or other labels.If you’ve ever felt misunderstood for feeling deeply, thinking intensely, asking too many questions, or struggling inside conventional systems, this conversation offers a different lens. You’ll learn how self-awareness, skillful communication, radical self-acceptance, and finding the right environments can help you work with your intensity rather than constantly judging yourself for it.EPISODE HIGHLIGHTS & TIMESTAMPS:00:00 - Introduction to Emotional and Intellectual Intensity in Business05:52 - Navigating ADHD Entrepreneurship and High-Stakes Decisions11:45 - The Role of ADHD Executive Function in Business Strategy17:37 - Managing Cognitive Load and Avoiding ADHD Burnout23:30 - Scaling a Business with ADHD and Team Leadership Dynamics29:22 - How to Build a Sustainable Systems and ADHD Business Operations35:15 - Fostering ADHD Self-Trust and Overcoming Imposter Syndrome41:07 - Integrating Emotional Intensity for Long-Term ADHD Founder Success Key takeaways: Intensity is multi-dimensional: Intensity can be emotional (feeling deeply and persistently), intellectual (a hunger for knowledge and depth), or moral (strong principles and sensitivity to injustice). These can be visible or invisible and are often misunderstood by others.Context matters more than labels: Before seeking a diagnosis or label, ask yourself if the real issue is a misfit with your environment. As Imi Lo shares, "Nothing is wrong with a plant that’s not growing in the wrong soil."Strength & struggle go hand in hand: Intensity can lead to profound levels of creativity, empathy, and insight—but also overwhelm, isolation, and shame if not recognized or managed. The solution isn’t to shrink yourself, but to find (or create) environments where intensity is seen as an asset.If you have internalized the message that you are "too much," consider this: Maybe your environment - not you - is the problem. Radical self acceptance, and the courage to stop apologizing for your intensity—could be your first step toward thriving. Mentioned during this episode: Imi’s article “The Compulsion to Correct”Emotional Labor Performative Humility Cognitive Behavioral Therapy Dialectical Behavior Therapy Stoicism Today’s guest, Imi Lo:With three master's degrees in Mental Health, Buddhist Studies, and Global Cultures., Imi Lo has over fifteen years of clinical experience as a psychotherapist and art therapist. She has published three books: “Emotional Sensitivity and Intensity” (translated into seven languages), “The Gift of Intensity,” and “The Gift of Empathy.”Connect with Imi: Visit Imi’s WebsiteContact Imi about working together Your ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the neurodivergent experience.Diann is the creator of the ADHD-ish™ Method and host of the top-rated ADHD-ish™ podcast.Want to align your business with your neurodivergent intensity? Book a free consultation with Diann and let’s talk about how I can help. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / M
- 1 weeks ago24 min
ADHD-Friendly Marketing: Staying Visible Even When You Can’t Show Up
“Just be consistent” is frustrating advice for entrepreneurs with ADHD because capacity is anything but consistent. This episode examines why traditional marketing expectations can lead to overwork, burnout, or abandoning visibility altogether.The Balanced Marketing Strategy introduces three complementary forms of marketing: algorithm-based, content-based, and relationship-based. Together, they create a more resilient visibility system that continues generating awareness, credibility, and opportunities during low-capacity weeks.EPISODE HIGHLIGHTS & TIMESTAMPS:00:00 - Introduction: ADHD Business Strategy & Visibility Realities 04:30 - Breaking the Cycle: ADHD Burnout Prevention in Marketing 10:15 - Building Sustainable Business Systems for ADHD Entrepreneurs 15:45 - Executive Function in Business: Streamlining Content Creation 20:10 - Stepping Up as an ADHD CEO: Long-Term Growth & Self-TrustHere’s the ADHD-friendly reframe: Stop chasing consistency through effort—and start building consistency through structure.It’s all about setting up a system that keeps your business visible even when you’re having a low-capacity week with the Balanced Marketing Strategy which utilizes three types of marketing efforts: 1. Algorithm-Based Marketing: SEO, social media, and anything that’s discoverable through a machine. The beauty? Content you create once can keep working for you for months or even years.2. Content-Based Marketing: Your podcast, newsletter, blog—this is where your voice and expertise shine. It’s the main way you build connection and trust, but it does require creativity and energy. 3. Relationship-Based Marketing: Networking, referral partnerships, collaborations, guest appearances—the power of other people’s momentum carrying your visibility when you can’t.How does it work? These categories almost never all fail at once. If you're running low on capacity for content, your relationships or algorithmic assets can keep generating leads and visibility, and vice versa. Far too many business owners with ADHD find out the hard way that putting all their promotion eggs in one basket makes them vulnerable to complete visibility collapse during low-energy periods.Your Redundant (Not Balanced) Safety NetDespite the name, the "Balanced" Marketing Strategy isn’t about splitting your effort evenly. It’s about building in redundancy, so your visibility never hinges on you always being ‘on’. It’s like having a backup generator for your business.Try This Mini Audit ● Look back at your last 90 days of marketing activities.● Sort them into: algorithm-based, content-based, or relationship-based.● Find your weak spot (the thinnest category) ● Start building out the thin one - just to a functional minimum.What’s a “functional minimum?” One evergreen asset, three referral relationships, one quarterly guest appearanceYour ADHD-ish ™ host Diann Wingert, MSW is the host of the ADHD-ish Podcast which ranks in the top 1% of podcasts globally (Listen Notes.)Drawing from her own experiences as a serial business owner, former psychotherapist and fellow ADHDer, Diann challenges conventional business thinking, like the typical marketing advice "just be consistent,"Through her podcast, email newsletter, webinars and blog, Diann supports entrepreneurs with ADHD to create an ADHD-friendly business and avoid both boredom and burnout using the framework she created -The ADHD-ish Method.Need Help to Implement?My digital coaching clone, Di AI, can walk you through this audit and help you create a plan to fill your gaps. It’s still free (in beta) but don’t wait. Sign up now and start chatting! Want deeper support for implementing a balanced marketing strategy in your business? Schedule a free consultation to explore 1:1 coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert, MSW. © 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
- 2 weeks ago52 min
What Really Happens When Your Product Goes Viral
What happens when explosive success turns your ADHD business strategy upside down? Dani Donovan returns to reveal the hidden reality of scaling a tool for neurodivergent communities and keeping up with sudden demand.For every ADHD entrepreneur, founder, or business owner with ADHD navigating rapid growth, delegation struggles, and high cognitive load, this conversation offers actionable clarity. Discover practical insights on ADHD business operations, accountability, and real-time decision-making when your business evolves faster than expected.EPISODE HIGHLIGHTS & TIMESTAMPS:00:00 - How Viral Products Create Explosive Demand06:00 - ADHD Product-Market Fit and Underserved Audiences12:00 - Building and Launching a Viral Product19:00 - Content Marketing, TikTok Virality and Storytelling26:00 - Scaling Too Fast and Business Operations33:00 - Perfectionism, Burnout and Entrepreneurial Growth40:00 - Email Lists, Algorithms and Sustainable Business Growth47:00 - Entrepreneurship, Autonomy and What Comes Next3 Key Takeaways:Find—and serve—the underserved audience. When you truly solve a need for people who’ve been overlooked, you can create explosive demand. Building something specifically for the ADHD community, with real-life empathy and nuance, was the game-changerPrepare to adapt at warp speed. Virality can supercharge your business, but also breaks systems you thought could scale. Managing inventory, support, and planning for unpredictable spikes is a different beastDon’t skip the foundations—even if you’re “too busy.” Invest in core systems you own—like email lists—not just social media channels. Otherwise, you’re at the mercy of algorithms or outside platforms.About today’s guest, Dani Donovan:Dani Donovan is an award-winning designer and creator of the viral hit product, "The Anti-Planner: How to Get Sh*t Done When You Don't Feel Like It." Known for her relatable ADHD comics, tweets, and TikToks, she's been helping shape the online neurodiversity community since 2018, and her work has helped thousands of people seek an ADHD diagnosis and treatment.Connect with Dani: Website - Instagram - TikTok - XDani's viral tweet: "Finding out you have ADHD as an adult feels like being told you suck at Mario Kart your entire life and then finding out your game generates 40 times more banana peels than it's supposed to"About the Anti-Planner:Tapping into her own frustrations and the lived experiences of ADHD peers, Dani Donovan spent over 3,000 hours creating The Anti-Planner, calling it a “productivity spellbook.”It is a lovingly designed, non-linear, highly personalized compendium of over 100 strategies for overcoming procrastination and building emotional resistance.Dani obsessed over every detail: the comforting size, playful illustrations, durable faux-leather binding, gold foil, thick paper, pen loop, and rounded corners. It is gorgeous, practical, and nothing like all the planners you’ve bought and abandoned two weeks later.Buy your copy of the Original Anti-Planner here. (Dani also has a Clean version if you are not so sweary…)P.S. If you missed my previous interview with Dani Donovan episode (and The Anti-Planner’s original “theft” story!), it’s a must-listen! Ep #318_ Somebody Stole My Sh*t: Copycats, Counterfeiters and How to Protect What You’ve BuiltYour ADHD-ish™ host, Diann Wingert Diann Wingert brings decades of experience as a psychotherapist and serial business owner and is now a sought-after coach to entrepreneurs with ADHD traits. Her style is direct and strategic, with a dash of humor, and filled with the insights of someone who lives and breathes the neurodivergent experience.Diann is a fierce advocate for self-acceptance and meaningful growth at the intersection of neurodivergence and entrepreneurship. She is the creator of the ADHD-ish™ Method and host of the top-rated ADHD-ish™ podcast.Want to grow your business AND survive your own success while doing so? </stron
- 3 weeks ago38 min
Redesigning Your Business With ADHD in Mind
In this episode of the ADHD-ish™ Podcast, host Diann Wingert sits down with client Kim Van Lue, an executive development coach, to discuss relaunching a business with intention. Many neurodivergent leaders struggle with generalist burnout and unstructured workflows. Kim shares how aligning with an effective ADHD business strategy and building sustainable entrepreneur accountability systems allowed her to transition from a generalist to a focused specialist.By honoring her natural energy rhythms and leveraging tailored ADHD business coaching, she created a thriving, multi-six-figure business model. Discover how custom ADHD business operations can bring lasting clarity, efficiency, and sustainable success to your venture.EPISODE HIGHLIGHTS & TIMESTAMPS: [00:00] Intro & Kim's Background: Executive Development Work[09:55] The Swiss Army Knife Problem: Why Generalists Can't Charge Premium Prices (The Niche Conversation)[11:15] Four Tendencies Obliger Wiring: Building Accountability Systems That Actually Work[16:05] Planned Pauses & Pivots: Restructuring Your Business Around Energetic Patterns (The 5th Pillar of the ADHD-ish Method)[20:25] The 10-Year Planning Conversation That Changed Everything[26:10] Moving Forward: Book, Speaking, Leadership Programs (Taking Steps Now)[30:45] Advice for Listeners Standing Where Kim Was THREE KEY TAKEAWAYS: 1. Niche Down, Even When It Feels Wrong: Kim went from offering many services to three core offers. It felt like leaving money on the table. Instead, it freed her to charge premium prices, attract better clients, and build a recognizable brand. 2. Accept Your Wiring, Don't Fight It: As an Obliger with ADHD traits and justice sensitivity, Kim needs external accountability and clear boundaries. She stopped wrestling with who she isn't and built systems for who she actually is. 3. Structure Your Business Around Energy Patterns, Not Just Targets Kim's energy dips in winter. Instead of pushing through, she restructured which offers she promotes seasonally. Result: a sustainable business that honors her natural rhythms. This is the 5th pillar of the ADHD-ish Method™—Planned Pauses & Pivots. MENTIONED DURING THIS EPISODE: Ep #267 ADHD & Justice Sensitivity: From Overwhelm to Advantage in Business The Four Tendencies Guide ABOUT TODAY’S GUEST, KIM VAN LUEExecutive development coach specializing in board/leadership diagnosis, executive transitions, and team development across higher ed and mid-sized organizations. Currently writing a book, building her speaking platform, and designing signature leadership programs. CONNECT WITH KIM: Website | LinkedIn YOUR ADHD-ish™ HOST, DIANN WINGERTDiann Wingert, a former psychotherapist turned ADHD-informed business strategist, coach, works with neurodivergent entrepreneurs who want to build a stand-out, sought-after, profitable business based on their unique brilliance.The 5th Pillar in The ADHD-ish™ Method coaching framework is: “Planned Pauses & Pivots” and it made all the difference in reimagining Kim’s business. Is it time to experience the ADHD-ish Method in YOUR business? The first step is scheduling a free consultation to see if we’re a fit. Click here to book yours now. Kim's story is just one example of what's possible when you accept yourself unconditionally and redesign everything around that acceptance. Need other examples of what’s possible? Check out more Client Success Stories episodes. WANT TO TRY ADHD-INFORMED BUSINESS COACHING FOR FREE ? Check out my digital clone, Di AI —personalized ADHD-informed business guidance on-demand.If you love the show, please leave a comment on Spotify (I personally reply to each one) or <a hr
- Aug 18, 202645 min
Your Overthinking ADHD Brain Is the Best Thing About Your Brand
Kristina Flynn has had a psychiatrist since she was twelve, collected diagnoses like frequent flyer miles (anxiety, depression, OCD, bulimia, and more), and still didn't get an ADHD diagnosis until her thirties, after her daughter's birth blew up every workaround she'd been quietly running for two decades.Now she runs Story EQ, where she helps people find the story underneath their work. Everybody tells you to stop overthinking. Kristina Flynn built a company on it.We talk about why doing your own branding is a fool's errand (spoiler: your brain isn't primed for reality, it's primed for your perception of reality). We talk about the Mensa-level geniuses who sit across from her and say "I'm not that interesting."We talk about the specific, weirdly universal terror of what your old colleagues will think. And we talk about AI — not as a voice replicator, but as something that can understand your context if you feed it properly.Fair warning: if you're sitting on an abandoned rebrand, three different mission statements you don't believe, and a nagging sense that you should be further along by now — you're going to feel a little called out. Stay with us anyway. WHAT’S INSIDE: ● Why Your Old Story Isn’t the Whole Story: How narrative identity, negativity bias, and corporate conditioning have shaped the way you show up ● The 4 Stories Framework (Stealable Worksheet): Start mapping your old story, bridge story, and how to shift from “it’s about me” to “it’s about them”● Radical Self-Acceptance Checklist: 5 mindset shifts to finally move past shame, imposter feelings, and waiting for permission ● Overthinking as an Asset: Quick exercises to turn rumination into action, content, and connection (instead of procrastination) ● Your First Move Blueprint: Micro-steps to start building story-driven content — without oversharing or burnoutFUN FACTSKristina and Diann are both pretty sweary and swear by the research that concludes swearing is a sign of intelligence. You decide!Kristina & Diann met through Coach Vox - the platform where they both built their digital clones. If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free.ABOUT KRISTINA Kristina (with a 'k') Flynn is an Overthinking High-Achiever (OHA) helping other OHAs turn their wild careers and stories into personal brands that feel like them and make sh*tons of money.For 18+ years and across 11 roles in 8 industries, she's built brands for NBA All-Stars, Olympians, venture capitalists, Youtubers, founders, and executives.The through-line across all of it: wildly capable people who are great at seeing other people's value, but can't see their own. In 2023, she built StoryEQ™ to close the gap.LINKS & RESOURCESKristina’s: WebsiteStory EQ Framework PDF LinkedIn The episode with Evan Sargent on branding 20 Feet From Stardom (2013) — the backup singer documentary I mentionedBrené BrownSimon Sinek YOUR ADHD-ish™ HOSTDiann Wingert is a former therapist turned coach, speaker, and consultant who blends her expertise in entrepreneurship and neurodiversity to help others thrive.Host of the top-rated ADHD-ish™ podcast and creator of The ADHD-ish™ Method, Diann works with ADHD-ish™ business owners who are ready to create stand-out, sought-after, profitable businesses based on their unique brilliance.WORK WITH MEIf this conversation hit a nerve — if you've been hiding behind your credentials and waiting to be discovered on the strengt
- Aug 11, 202631 min
Stop Confusing Options for Opportunities: A Practical Guide to Decision Making for ADHD Entrepreneurs
Ever find yourself saying yes to a new collaboration, tool, or project—then months later wondering how you got there? If you run a business (especially with an ADHD-ish™ brain), you’re not alone.In this episode, I break down why our brains confuse options for opportunities, how dopamine clouds our judgment at the moment of the ask, and share a practical “screen door” filter to make better decisions going forward.Dopamine is a talent scout, not a bookkeeper: That rush of excitement we feel with something new? It’s all about anticipation—not reality. The cost and maintenance of a new yes don’t hit until much later. The trick is to slow the yes.Clever ways options pretend to be opportunities:The Flattering Ask: feeling chosen and visible can feel like opportunity, but might be just an option that doesn’t fit your goals.The Closing Door: artificial urgency and manufactured scarcity prey on impulsive decision-making.The Adjacent Idea: our shiny new ideas often show up exactly when important work becomes tedious, tempting entrepreneurs to jump ship.Why is this so hard for ADHD brains?Because dopamine is LOUD and it fires at anticipation, not the actual result. That new offer or collab invitation? It’s pure possibility—no fatigue, no disappointment, no downside at first. The evaluation part comes much later, usually after you’re already committed.Story Time Diann once bought a high ticket course to “launch a high-ticket course,” and not only never opened it, but kept paying a monthly subscription for three (!) years (ADHD dopamine at work, folks—don’t feel bad, you’re not alone! 😂Try this: The 4-Question "Screen Door" FilterBefore you say yes, ask yourself:1. What existing goal does this serve?2. What does it leverage that I’ve already built?3. What are the terms of this commitment?4. Does it survive 72 hours?Nothing new gets a same-day yes. That 72-hour pause is where the real magic happens (and where many “opportunities” evaporate).Start here: *Make an idea parking lot for every new ask or idea.*Practice the pause: “Let me check a couple things and get back to you.”*After 72 hours, run the 4-question test.Some asks will quietly disappear. Others will become real, intentional decisions. Give it a try and notice how different your “yes” feels and the discomfort of waiting. That’s data.Mantra for the week:Every yes is not a purchase—it’s a subscription. Read the terms before you sign.But what about all the past decisions you’ve made that have made your business messy and chaotic? I’ve got you! Click here to read the companion blog post “How to Know When Your Business is Too Complicated: A Right-Sizing Guide for ADHD Entrepreneurs.” Your ADHD-ish ™ host Diann Wingert, MSW is the insightful host of ADHD-ish™, where she helps entrepreneurs and professionals navigate the challenges of running a business with an ADHD brain.Known for her practical wisdom, Diann regularly explores topics like decision-making, teaching her audience how to filter choices more effectively.Through her relatable storytelling and expertise, Diann shares lessons gained from serial business ownership, a 20 year career as a psychotherapist and a lifetime with ADHD.Want deeper support untangling your yeses and rebuilding your decision-making? Schedule a free consultation to explore 1:1 ADHD entrepreneur coaching with ADHD business strategist and coach, serial business owner, and former licensed psychotherapist, Diann Wingert, MSW.New to ADHD-ish™? Subscribe/Follow ADHD-ish on Apple or Spotify for more ADHD-informed business strategy, inspiring guest expert interviews and client success stories.© 2026 ADHD-ish™ Podcast. Intro music by Ishan Dincer / Melody Loops / Outro music by Vladimir / Bobi Music / All rights reserved.
- Aug 4, 202637 min
A Skeptic's View of Using an AI Coach
In a world where technology promises to simplify our lives, how do those of us with ADHD – notorious for our resistance to structure – harness that promise without abandoning our critical thinking or our humanity? Join me for this conversation with my client, Elizabeth Meyer - professor, coach, and self-described AI skeptic, who offers a roadmap for experimenting wisely with AI-powered tools, while staying loyal to our own brains, values, and need for connection. When Elizabeth was first offered the opportunity to sign up for my digital clone, Di AI, she hesitated. Then she did something unexpected - she designed an experiment to put Di AI and herself to the test. Elizabeth brought a scientist’s rigor to the experience – scheduling regular sessions, setting clear goals, and running timers to structure her use, all to observe how the tool impacted her behaviors and mindset. The episode explores:How Elizabeth structured the experiment (including the infamous decision matrix and her “wildly unrealistic expectations”)Surprising (sometimes maddening) moments where AI reflected “stupid common sense” she’d never consideredWhat ghosting an AI tool taught her about the difference between digital and human accountabilityThe unexpected role of values alignment and motivation for us “rebels”Cautionary tales about outsourcing too much trust—or too much of ourselves—to technologyWhy critical thinking and intentionality are the only way these tools ever work for ADHD-ish brainsElizabeth and I share both the wins and the “facepalm” moments, plus an actionable tip sheet for anyone skeptical (or hopeful) about using AI for habit-building and organization.Her pro tip: Judge the tool by the quality of questions it asks youDon’t Miss:Elizabeth’s three-question framework (adapted from Naturalistic Decision-Making) for deciding when and how to engage with AI tools—so you never cede too much power to an algorithm If you’re tired of empty promises from productivity apps—or want a peek at what a scientifically-minded ADHD brain learns from kicking the tires on new tech—this episode is for you.Fun FactElizabeth shared a story about her 15-year-old niece who, when asked where they should go for dinner, responded: “I don’t know. Let me ask Chat.” The future is here and apparently it’s hungry for chatbot inputYour turn! Make it practical: Use Di AI to help implement a tactic you picked up from the podcast, track specific goals, and follow up on progress.Know your “why”: Consider the reason you are looking for accountability and fit AI into your schedule where you need a champion (hello, bookkeeping!) If you haven’t signed up for Di AI yet - what are you waiting for? Here is the link to sign up for free. Grab Elizabeth’s Tip Sheet for making the most of Di AI (or any AI app)About today’s guest:Elizabeth Meyers is an informatics professor, consultant, and owner of Deep Dive Strategies, where she advises early-stage startups and small companies on strategy and product design.Driven by a fascination with how humans navigate complex environments, Elizabeth specializes in Naturalistic Decision Making (NDM), studying how experts make high-stakes choices in real-world settings. As an entrepreneur who respects both human expertise and technology, she blends her deep background in technology and information science to explore how experts interact with AI. Mentioned in this episode:Conditions for intuitive expertise: a failure to disagree. Kahneman D, Klein G. Am Psychol. 2009 Sep;64(6):515-26. doi: 10.1037/a0016755. PMID: 19739881. Naturalistic Decision Making Conference Michael Webb PresentationAdam Mastroianni - “Bag of Words” post on SubstackDALL- E AI image generator </
- Jul 28, 202618 min
Out of Sight, Out of Mind: How ADHD Object Permanence Leaks Money From Your Business
Welcome back to ADHD-ish! In this episode, host Diann Wingert closes out the five-part solo series, “Reframing ADHD Traits as Business Strategies.” Today’s focus: the ADHD challenge of “out of sight, out of mind”—a.k.a. ADHD Object Permanence—and how it quietly drains money from your business. This is one of the most misunderstood ADHD strengths and struggles, and understanding it transforms your revenue.Most people learned about object permanence as a developmental milestone in infants: it’s the reason peekaboo is so mind-blowing for toddlers. But for adults with ADHD, it’s not about missing a childhood milestone—it’s a “functional glitch” that endures throughout adulthood.ADHD Object Permanence challenges aren't about immaturity; they're directly connected to how ADHD working memory functions differently from neurotypical brains.If something isn't visible—literally in your line of sight—your ADHD brain tends to forget it exists. In business, this means things like overdue follow-ups, unrevived client relationships, or forgotten services gather dust. This is one of the core ADHD strengths and struggles that impacts your bottom line.Where Are You Leaking Money? I break it down into three layers:1. Past Clients: Amazing people who loved working with you, would buy again, and just need a nudge. But if they’re not in your calendar or inbox—they don’t exist to your brain. Your ADHD working memory isn't the problem; your system is.2. Leads in the ‘Dark Pipeline’: Warm prospects you were this close to converting…now forgotten until you randomly find that old email weeks later (and then feel the shame spiral). This is ADHD Object Permanence in action—out of sight, completely out of mind.3. Your Own Offers: Courses, workshops, or services you actually could be selling—but forgot you even have. How many revenue streams are invisible because of ADHD Object Permanence?What’s the Fix? Structural Visibility Don’t go buying a new planner or promising to “try harder.” That’s not a strategy—it’s just more stress. Instead, build software (aka systems!) around your brain’s “hardware” constraints. This is how you turn ADHD strengths and struggles into actionable business strategy.Here’s How: ● Use a CRM to remember leads for you—don't let your ADHD working memory be your only sales tool! This is structural support for ADHD Object Permanence.● Block off time every week to review offers, check in on clients, and nudge those dark leads back into the light. Regular visibility beats relying on memory.● Pre-schedule re-engagement emails for past clients + warm leads. Automation handles what ADHD Object Permanence makes invisible.Where to start: Don’t overhaul everything at once. Pick one area—past clients, dark leads, or forgotten offers—and add a single piece of visibility this week. It could be as simple as pulling your last 20 clients into a spreadsheet or writing a list of every product you currently offer. The important part is making invisible opportunities visible again. This is how you leverage ADHD strengths and struggles for revenue growth.Mentioned in this episode: Laura Schulte - LinkedIn The Pipeline Compounder Kit email marketing platform (affiliate link) Other episodes in the Reframing ADHD Traits as Business Strategy series: Ep #315: How Successful ADHD Entrepreneurs Trigger Hyperfocus on Demand Ep #317: Time Blindness is a Pricing Problem, Not Just a Productivity Problem Ep #321: The Recurring Revenue Trap: The Hidden Cost of Stable IncomeEp #323: What Procrastination, Resistance & Avoidance are Trying to Tell You About Your Business Your ADHD-ish ™ host, Diann Wingert Diann Wingert is a business strategist, coach, serial entrepreneur, former psychotherapist, and passionate thought le
About ADHD-ish
ADHD-ish is THE podcast for business owners who are driven and distracted, whether you have an “official” ADHD diagnosis or not. If you identify as an entrepreneur, small business owner, independent professional, or creative, and you color outside the lines and think outside the box, this podcast is for you. People with ADHD traits are far more likely to start a business because we love novelty and autonomy. But running a business can be lonely and exhausting. Having so many brilliant ideas means dozens of projects you’ve started and offers you’ve brainstormed, but few you’ve actually launched. Choosing what to say "yes" to and what to "catch and release" is even harder. This is exactly why I created ADHD-ish.Each episode offers practical strategies, personal stories, and expert insights to help you harness your active mind and turn potential distractions into business success. From productivity tools to mindset shifts, you’ll learn how to do business your way byembracing yo
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