This episode of Ad It Up+ explores fragmentation, one of the biggest challenges in advertising today. Host Kristin Sanford explains what fragmentation means, where it shows up across audiences, data, and ad tech tools, and why it makes advertising harder and more wasteful. She also explains why fragmentation is likely to grow and how the industry is working to help advertisers make smarter decisions despite it. Watch today!
Podzilla Summary coming soon
Sign up to get notified when the full AI-powered summary is ready.
Free forever for up to 3 podcasts. No credit card required.
Listen to This Episode
More from Ad It Up+: Making Ad Tech Simple(r)
Ep 11: An Intro to CTV Advertising: Pt 2 - Measurement
Ep 10: An Intro to CTV Advertising: Pt 1
Ep 9: AI Glossary: Pt 2 (Agents, AI Hallucinations, AEO vs GEO & More)
Ep 8: AI Glossary: Pt 1 (LLM's, Prompts, Models & More)
Get summaries like this every morning.
Free AI-powered recaps of Ad It Up+: Making Ad Tech Simple(r) and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.