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Ad Age Marketer's Brief: Daily Summaries Delivered
by E.J. Schultz & Adrianne Pasquarelli
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.Subscribe to sharpen your judgment and spot what matters early.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today25 min
How the Cadillac F1 team is racing to define its brand and fan strategy
Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences. Dig deeper: How sports teams are using AI and fan data to rethink marketing Ford and GM are now competing in F1—what it means for consumer marketing Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership
- 1 weeks ago23 min
Evolving a media network to meet growing advertiser demands with Marriott's Chris Norton
Marriott Media Network's Chris Norton discusses how the hotelier is differentiating itself in the crowded field of retail media networks, including through partnerships with United Airlines and Dick's Sporting Goods. The hotel chain's senior VP of marketing capabilities and general manager also talks about Marriott's in-room media channel and why the hotelier is prioritizing measurement. Dig deeper: ~Retail media's growth and the big platforms shaking up retail media trading ~Uber's ad chief on becoming a "mindset media company" ~The ANA's industry guidebook on how marketers should organize oversight of retail media ~How travel brands are attracting Gen Z
- 2 weeks ago25 min
How agentic AI is reinventing brand customer experience, with Adobe's CMO
Customer experience is changing rapidly in the era of AI, in large part thanks to agentic tools from tech providers like Adobe. Lara Balazs, chief marketing officer of Adobe, is helping major brands—from Dick's Sporting Goods to Xfinity—understand the common pain points in their customer service workflows that can finally be addressed by AI agents. Balazs spoke with Ad Age about the B2B approach and how she is pitching Adobe's agentic tools to marketers as well as the real opportunities that generative technology can offer today.
- 3 weeks ago22 min
Why Cannes awards and creativity still matter for CMOs, with Unilever's top marketer
Unilever CMO Leandro Barreto unpacks how he gets the most out of Cannes Lions International Festival of Creativity every year and why awards and creativity still matter for CMOs. He also discusses the evolution of Dove's enduring 'Real Beauty' campaign and how it inspires the playbook of other Unilever CPG brands such as Vaseline, which has seen success with its 'Vaseline Verified' campaign.
- 4 weeks ago16 min
Capitalizing on the women's sports boom with NWSL CMO Rachel Epstein
Rachel Epstein, the newly named chief marketing officer of the National Women's Soccer League, discusses her strategy to make the most of booming interest in women's sports and soccer in particular. Her strategy involves absorbing new fans created by the summer's FIFA World Cup and following the unique pathways to sports fandom often taken by women. She says bigger investments, better athletes and more brand support are critical to growth, but so too is a burgeoning media ecosystem bringing women's sports to the new fan.
- May 13, 202621 min
Using brand partnerships to market to younger audiences with Netflix VP of global marketing
Netflix VP of global brand marketing and partnerships Magno Herran discusses how the streamer is using brand partnerships and sponsorships to grow its ad business as it heads into the upfronts. He breaks down co-created campaigns with State Farm and other marketers, how Netflix is extending its IP beyond the platform and why reaching younger fans now requires a broader media mix that includes social.
- May 6, 202620 min
How to go from product-first to culture-led marketing, with Samsonite's VP of marketing
For heritage brands trying to stay relevant with younger consumers, Samsonite's playbook offers a useful case study. On this episode, David Oksman, VP of marketing and direct to consumer at Samsonite, discusses how the 115-year-old luggage company is shifting away from product specs and leaning into more social media-first, culture-led marketing by targeting travelers by psychographic rather than demographic, and measuring emotional connection alongside traditional conversion metrics. He also talks about the brand's latest social-first campaign with Olivia Culpo and how Samsonite thinks about younger D2C challengers like Away and Béis. His advice for other marketers navigating the same tension: don't be a heritage brand — be a brand with heritage.
- Apr 29, 202624 min
Creating value marketing that stands out, with Domino's CMO
As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more "craveable" through a recent rebrand.
About Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond.Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work.Subscribe to sharpen your judgment and spot what matters early.
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