Publicis-LiveRamp deal: what to know and how to react, with Garett Sloane
Senior Technology and AI editor Garett Sloane breaks down Publicis Groupe's acquisition of LiveRamp, including why it matters for brands and first steps for auditing your ad tech stack. He discusses the impact of data ownership on future AI development, how to leverage greater transparency with ad tech partners and the meaning of a composable ad tech stack. Dig deeper on the topics mentioned in this week's episode: ~Publicis-LiveRamp deal reshapes data landscape—what it means for rival agencies and the industry ~Publicis-LiveRamp deal sparks agency scramble for alternatives ~How to lock in your ad tech stack before the Publicis-LiveRamp deal closes ~How to submit for the 2026 Healthcare Marketing Impact Awards ~Listen to Ad Age's Marketer's Brief podcast
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