Accountants are at an inflection point

MYOB's Accounting Industry Monitor findings have shown that, if accounting professionals have not already made a strategic pivot to being trusted business advisers to clients, they urgently need to get on board. In this special episode of Accountants Daily Insider, produced in partnership with MYOB, we unpack the impact of new technologies on daily operations, and how accountants need to be positioning themselves for the future.  Host Jerome Doraisamy welcomes back Liam Hindle, general manager of product at MYOB, to discuss: Why the move from transactional work to strategic advisory is accelerating. Technology as both the biggest enabler and the biggest source of friction. Why client expectations have been permanently reset toward real-time, proactive service. How talent shortages are driving investment in role design, not just recruitment. Why compliance burdens are the structural barrier holding practices back.