Episode #789: Marketing Couples Therapy, feat. Susan Saint-Rossy

In today's episode, I chat with Susan Saint-Rossy, LCSW, LICSW, a couples therapist who helps other couples therapists build their practices, about the nuances that make marketing to couples so different from marketing to individuals. We dig into writing to two buyers at once (who often have different agendas), why niching within a niche means describing the relational dynamic you love working with, why couples usually find you in an act of desperation rather than through a friend's referral, & why individual therapists are your best referral source. Susan's also doing a full training on this for Abundance Party members, so if you work with couples (or want to), don't miss it.    Sponsored by TherapyNotes®: Looking to switch EHRs? Try TherapyNotes® for 2 months free by using promo code ABUNDANT at therapynotes.com. Need help building and filling your practice? Check out the Abundance Party. For only $345 (or 6 months at $69/mo), you'll get access to on-demand courses, trainings, scripts, templates, plus monthly group calls and 1:1 opportunities: https://www.abundancepracticebuilding.com/party   Feeling the platform squeeze but scared to just walk away from the income? Platform to Private Pay is a 12-week cohort that helps you build your own referral pipeline first, so you can transition off Alma, Headway, etc. slowly & steadily instead of leaping with nothing underneath you. Waitlist's open now: https://www.abundancepracticebuilding.com/platform  Still struggling to explain what you do and who you help? My $27 Know Your Niche course helps you get crystal clear on your ideal client so your marketing finally clicks, your referrals improve, and growing your practice feels a whole lot easier: https://www.abundancepracticebuilding.com/niche