#3 – Sam Chui | Building the world’s biggest aviation audience and shaping how the world sees flight

What happens when a lifelong passion for aviation becomes one of the most influential content platforms in the world?In this episode of Above the Noise, Kolin Jones sits down with Sam Chui for a rare long-form interview exploring the moments that shaped his journey from passionate enthusiast to global voice in the industry.From flying unique private jets to documenting humanitarian missions like the Orbis Flying Eye Hospital, Sam shares the experiences that defined his career - and how storytelling at scale has evolved into a global media phenomenon.He also reflects on how in-flight connectivity has transformed the way he works and travels, including moments where being connected in the air directly impacted his life and business.In this episode:• How curiosity turned into a global media platform• Why going behind the scenes reshaped storytelling in this space• The story of getting married in the air• What it’s like flying rare and historic aircraft• How in-flight Wi-Fi changed the way he works• Why his content continues to inspire the next generation This is a conversation about curiosity, scale, connectivity, and the global community that continues to push the industry forward.Learn more about the series: https://viasat.com/aviation/lp/above-the-noise