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Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents: Daily Summaries Delivered
by Alyssa Stalker
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Jones. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media
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- 3 days ago48 min
The Real Estate Content Nobody Else Is Making (And Why It Works) with Shauna McCoy & McCoy Hursh
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the content that gets the most likes isn’t actually the content getting you clients?In this episode, I’m sitting down with Orange County real estate agents and mother daughter duo Shauna McCoy and McCoy Hursh to talk about what really happens when you stop chasing virality and start building a brand around your lived experience.We’re getting into why your story is your secret sauce, how showing up as a real human builds trust, and why the posts that feel the least exciting might actually be doing the most for your business.You’ll walk away with a completely different perspective on what makes people choose you in a sea of agents. So if you want to build a brand that attracts the right people without trying to be everyone’s cup of tea, hit play and let’s get into it.0:26 – Why Selling the Lifestyle You Actually Live Attracts Dream Clients5:09 – The Reality of Relocating Home: Sacrifices No One Shares6:38 – What Happens When You Share Unfiltered Hot Takes on Instagram10:10 – The Biggest Mistake Agents Make Chasing Viral Content17:32 – How Being Honest Filters Out the Wrong Clients26:23 – Why Your Hardest Failures Come Right Before Breakthroughs45:06 – The Fastest Way Agents Can Avoid Burnout and Desperation48:23 – Special Coffee & Contracts offer for Above Asking listenersWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extrasEPISODE LINKS:Connect with Shauna: @shaunasellsocConnect with McCoy: @mccoysellsocCheck them out on YouTube: @ShaunaSellsoc🎥 Watch the podcast on YouTube: https://youtu.be/oVMBwPBmr38COME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- 1 weeks ago48 min
The Audacity to Be Cringe: Why Fear of Judgment Is Keeping You Invisible with Shelby St. Clair
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What if the biggest thing keeping you invisible isn’t your strategy, but your fear of what other people will think?In this episode, I’m sitting down with Shelby St. Clair, business coach, energetic strategist, and founder of Shelby St. Clair and Co., to unpack the audacity to be cringe and why worrying about being judged by people from your past, other agents in your market, or even your own inner critic can keep you playing small. We’re diving into how to get out of your own way, finding the right rooms, and bringing more of who you actually are into your brand without sacrificing your credibility.You’ll walk away with permission to stop performing and start trusting yourself. So if you’re ready to be fully seen and build a brand that actually feels like you, hit play and let’s get into it.0:25 – Why Having Audacity to Be Cringe Sets You Free4:42 – How Fear of Judgment Keeps Agents Invisible Online8:28 – Why Worrying About the Past Holds You Back11:09 – What Happens When Agents Fear Competition on Social Media13:51 – How to Fact-Check Your Thoughts and Reframe Doubt20:04 – Why Finding Your Community Takes More Tries Than You Think39:14 – The Three Must-Have Systems for a 6-Figure Brand48:21 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and CommunityWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extrasEPISODE LINKS:Connect with Shelby: Website | InstagramOTHER EPISODES YOU’LL LOVE:🎙️Episode 27: Your Real Estate Growth Starts With the People You Surround Yourself With🎥 Watch the podcast on YouTube: https://youtu.be/bDfqCNgs-NwCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- 2 weeks ago49 min
How to Build a Real Estate Brand People Recognize Before They See Your Name with BryAnn Buhl
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.The most memorable real estate brands aren’t built on better content. They’re built on being instantly recognizable.In this episode, I’m sitting down with BryAnn Buhl, a California real estate agent, brand strategist, and the founder of BryAnn Buhl Studio, to unpack how she built a brand people recognize before they even see her name. We’re getting into how to find what actually feels like you, create consistency without copying everyone else, and carry your brand through your content, client experience, relationships, and business.We also talk about staying approachable while elevating your brand and why authenticity builds the kind of trust that turns into lifelong clients and referrals. So if you’re ready to build a brand people instantly recognize and trust, hit play and let's get into it.4:00 – The Secret to Authentic Branding That Feels Effortless7:46 – What It Takes to Visually Stand Out Without Copying12:45 – Why Personal Touch Creates True Brand Recognition14:36 – How to Attract Dream Clients by Being Yourself19:14 – Simple Ways to Bring Your Brand Into Every Client Experience27:22 – Why AI Tools Make You Blend In (and How to Stand Out)35:18 – BryAnn’s Turning Point From Burnout to Brand ElevationWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extrasEPISODE LINKS:Connect with BryAnn: Website | InstagramOTHER EPISODES YOU’LL LOVE:🎙️Episode 8: Chasing Trends Won't Build Your Real Estate Brand. Here's What Will🎙️Episode 20: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo🎙️Episode 22: How to Build a Real Estate Brand People Actually Remember with Wendy Forsythe🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand🎥 Watch the podcast on YouTube: https://youtu.be/ZzFGh9G1KU8COME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- 3 weeks ago21 min
She Doubled Her Real Estate Business and Still Feels Behind with Sam Foley
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.What happens when you build the kind of business you always said you wanted and realize the win feels a lot heavier than anyone warned you about?In this episode, I’m sitting down with Utah County Realtor, Sam Foley, to talk about what happens after things finally start working. We get into the identity shift that comes with becoming the success you used to chase, why doubling your business doesn’t necessarily make you feel like you’ve made it, and how more money can bring a whole new kind of pressure.We also unpack how Sam stopped trying to fit in, leaned into her unfiltered personality, and started attracting clients by being herself.So if you want a more realistic picture of what’s waiting on the other side of success, hit play and let’s get into it.0:20 – What No One Tells You About “Making It” in Real Estate2:15 – Why Doing It Your Own Way Beats Team Advice4:47 – How Almost Losing Everything Changed Sam’s Perspective7:10 – What Happens When Success Feels Heavier Than Expected9:26 – Why More Money Creates New Kinds of Stress10:50 – The Biggest Shift When You Become the Breadwinner12:08 – How to Keep Going When You Doubt Your Path13:12 – Why Sharing Your Struggles Online Actually Helps14:35 – The Fastest Way to Get Comfortable Being Unfiltered16:23 – How One Controversial Post Changed Sam’s Business19:01 – Why Authenticity On Social Media Always WinsWant to put these ideas into action? Explore free guides, templates, and tools from Above Asking and featured podcast guests at aboveaskingpod.com/extras EPISODE LINKS:Connect with Sam: Website | InstagramOTHER EPISODES YOU’LL LOVE:🎙️Episode 18: Why Your Content Isn't Converting (Even When You're Posting Consistently) with Chelsea Peitz🎙️Episode 20: What a Personal Brand Actually Means for Real Estate Agents with Brand Strategist Candice Carcioppolo🎙️Episode 23: If I Were a New Real Estate Agent Today, Here's How I'd Build My Brand🎥 Watch the podcast on YouTube: https://youtu.be/auZllKc8lwcCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- Aug 20, 202627 min
Where to Draw the Line With AI in Content Creation with Haley Ingram
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.Where should you actually draw the line with AI in your real estate business?In part two of my conversation with Haley Ingram, CEO of Coffee and Contracts, we’re getting into where AI belongs in your business and where things start to get a little murky. We get tactical about what AI should take off your plate, where you still need to step in, and simple ways to use tools like Claude for research, follow up, organization, and content without losing your personal touch.You’ll walk away knowing how to save time without sacrificing the human connection that makes your brand yours. So if you’re ready to make AI work for you without letting it become you, hit play and let's get into it.00:45 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community02:00 – Why AI generated content can quickly cost you trust03:09 – Where AI belongs in your content creation process06:37 – Why human connection matters more in the age of AI10:00 – Using AI to delegate instead of create16:22 – The future of AI at Coffee and Contracts21:37 – How to build a morning briefing dashboard with ClaudeEPISODE LINKS:Connect with Haley: Website | Coffee & Contracts Instagram | Haley’s Instagram | YouTubeGet the Claude Guide by Coffee & ContractsOTHER EPISODES YOU’LL LOVE:🎙️ Episode 28: Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything🎥 Watch the podcast on YouTube: [insert YouTube link]💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @heyalyssamichelle💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- Aug 13, 202626 min
Is AI Actually Making Agents More Productive (Or Does It Just Feel That Way?) with Haley Ingram
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.AI is supposed to save you time, so why does learning how to use it sometimes feel like another full time job?In this episode, I’m joined by Haley Ingram of Coffee and Contracts to unpack where AI is actually making real estate agents more productive and where you might be spending more time on it than you’re actually getting back. We’re getting into what AI is genuinely good at, the tasks worth handing off, why it might not be the content creator you think it is, and how to use it as a thinking partner without losing hours trying to master every new tool.So if you want to make AI work for you without letting it become more work, hit play and let's get into it.01:30 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community02:28 – Why AI isn’t making every agent more productive04:44 – The real difference between Claude and ChatGPT07:17 – Using AI to automate the busywork10:06 – How Claude can make your tools work together16:43 – Using AI as a thinking partner without losing your voice22:17 – How to make AI save you time without getting lost in the hypeEPISODE LINKS:Connect with Haley: Website | Instagram | YouTubeGet the Claude Guide by Coffee & ContractsOTHER EPISODES YOU’LL LOVE:🎙️ Episode 26: The Leverage Mistake Keeping Realtors Stuck Doing Everything🎥 Watch the podcast on YouTube: https://youtu.be/TIQABbuRi-g💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- Aug 6, 202627 min
Your Real Estate Growth Starts With the People You Surround Yourself With
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.One last minute decision pushed me way outside my comfort zone and ended up teaching me something I haven't been able to stop thinking about since.In this episode, I'm sharing the story of saying yes to an opportunity where I didn't know anyone and the unexpected lesson I walked away with. You'll hear why waiting until you feel ready is keeping you stuck, how to shift your thinking from networking to relationship building, and why getting into the right rooms can shape the realtor you're becoming in ways you never expected. I also share a special giveaway at the end of the episode that you won't want to miss.So if you want to stop playing it safe and start putting yourself in the places that help you grow into the next version of yourself and your business, hit play and let's get into it.00:00 – Why getting into the right rooms before you feel ready can change your business01:29 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community3:43 – How creating real impact starts with showing up before you know where it will lead6:51 – The reason staying in familiar rooms is keeping you from growing9:06 – Why relationship building matters more than networking for realtors13:31 – How looking outside real estate can help you build a more original brand17:00 – Why the people you surround yourself with shape the realtor you're becoming23:10 – How to enter the giveaway for a signed copy of The Freedom Based Business MethodThe giveaway: I am giving away a signed copy of Natalie Ellis's book, The Freedom-Based Business Method. To enter: 1) Follow the show or subscribe; 2) Leave a review for the podcast or comment on the episode; 3) Take a screenshot, share it to your Instagram Story, and tag me @aboveaskingpodcast. The winner will be announced on Instagram. (Disclaimer: This giveaway is in no way related to Natalie Ellis or in collaboration with her.)Ready to put these ideas into action? Explore free guides, templates, tools, and bonus resources from Above Asking and featured podcast guests designed to help you build a brand that stands out at aboveaskingpod.com/extras.🎥 Watch the podcast on YouTube: https://youtu.be/JCcjkIXYziw💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
- Jul 30, 202628 min
The Leverage Mistake Keeping Realtors Stuck Doing Everything
🔗 Ready to join Coffee & Contracts? Use code ABOVE20 to get $20 off your first month HERE. The membership platform for real estate agents who want content, strategy, and a community that actually gets it.You don't need more hours in the day. You need more leverage.In this episode, I'm sharing why so many real estate agents feel like they're constantly behind. We'll unpack what's actually creating that overwhelm, why doing more is not the answer, and how to use AI tools to take work off your plate without losing the personal connection that grows your business.You'll walk away with practical ideas for creating more space in your schedule so you can focus on the conversations, relationships, and opportunities only you can pursue. So if you want to stop feeling like your business's most overworked employee, hit play and let's get into it.00:00 – Why so many real estate agents feel overwhelmed and what they're getting wrong about it01:30 – Membership for Real Estate Agents: Coffee & Contracts Content Templates, Marketing Tools, and Community03:56 – Why switching from high stress deals to everyday business tasks feels almost impossible08:53 – Why doing more isn't the answer and how leverage changes everything11:43 – How I'm using AI to create more leverage in my business every day18:24 – The ways AI can take work off your plate without replacing your personal touch27:44 – Why feeling overwhelmed doesn't mean you're failing and the shift that changes everythingOTHER EPISODES YOU’LL LOVE:🎙️Episode 25: What Real Estate Agents Can Learn From Successful Creators with Katelyn Rhoades🎥 Watch the podcast on YouTube: https://youtu.be/P2a9nnpcHI4💌 Subscribe to the official newsletter for Above Asking Podcast, The Hot Sheet: https://above-asking.captivate.fm/hot-sheetCOME HANG OUT WITH ME:❤️ Follow Above Asking: @aboveaskingpodcast❤️ Let's be Instagram friends: @thealyssastalker💭 Got any questions? Submit your question for advice from me on the show HEREFOLLOW & REVIEW:Are you loving the podcast? I'd appreciate it if you could take a few seconds to do these two things:👉🏻 First, follow this podcast wherever you listen. That way new episodes hit your feed automatically and you won't miss anything.👉🏻 Second, leave a review on Apple Podcasts or drop a comment on SpotifyThis helps me reach more agents who are ready to build a bingeable brand with intentional real estate branding and content marketing for real estate agents.Thanks for tuning in to the Above Asking podcast! I'll catch you next week.New episodes drop every Thursday!
About Above Asking, Content Marketing and Real Estate Branding Strategy for Real Estate Agents
Most real estate podcasts tell you what to post—the trends, the templates, the strategies everyone swears by. Above Asking is different. This is a perspective-driven show for the next-gen real estate agent who wants to build a brand that stands out by learning how to think, not just what to do. If you're showing up, posting consistently, doing all the things, but you're starting to wonder if any of this is actually going to work, you're in the right place. Everyone's giving you the what. Nobody's teaching you the how. So you're out here with no real strategy behind any of it, and it's way harder than it looked. That's exactly what I'm here to help you change. On Above Asking, I help you stop copying what everyone else is doing and start building a content and brand strategy you actually trust. One that attracts the right clients and feels like yours. We're talking about what's working right now, what's coming next, and how to build a business clients are drawn to without chasing every trend or burning yourself out trying to keep up. I'm Alyssa Jones. I started as a solo agent, built my business through content and connection, and now I help other agents do the same as Head of Member Education and Strategy at Coffee & Contracts. This show is where I break down what's working, what's changing, and how to move your business forward through it all. If you're ready to think differently, cut through the noise, and build a brand you're obsessed with, hit play! Popular Topics Include: Content marketing for real estate agents, real estate branding, real estate marketing strategy, social media marketing for realtors, how to stand out as a real estate agent, real estate agent content strategy, real estate marketing that actually works, modern real estate marketing, personal branding as a real estate agent, content that converts in real estate, building a brand on Instagram, generating real estate leads on social media
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