Episode 154: Why Donors Don’t Give Again — And How to Fix It

Why Are Donors Disappearing? Here’s What Nonprofits Must ChangeOnly 20% of first-time donors give again.That means for every 100 new donors you acquire, 80 disappear.Is it donor fatigue? The economy? AI? Federal funding volatility?In this episode of A Modern Nonprofit Podcast, Tosha Anderson and donor strategist Erin Straza unpack the real reasons donors don’t return - and what nonprofit leaders must change to improve donor retention.We discuss:The truth about donor retention ratesWhy transactional fundraising failsThe power of phone calls and personal outreachHow messaging impacts lifetime donor valueWhy “fully funded” grant-heavy nonprofits are still vulnerableHow to shift from a numbers game to relationship strategyIf your fundraising appeals feel like they’re vanishing into the void, this episode is for you.#donorretention #nonprofitfundraising #nonprofitleadership #fundraisingstrategy #thecharitycfo 💼 LinkedIn: https://www.linkedin.com/in/erinstraza/🌐 Website: https://erinstraza.com/FREE Open Office Meet Up with Erin on April 14thRegister for FREE here: https://mailchi.mp/1af00243dff3/charitycfogrowtimeFollow Us Online 🌐 Website: ⁠⁠www.thecharitycfo.com⁠⁠ 📸 Instagram: @thecharitycfo 📘 Facebook:⁠⁠ /thecharitycfo⁠⁠ 💼 LinkedIn: ⁠⁠⁠ / the-charity-cfo⁠⁠ ⁠ 🎵 TikTok: @thecharitycfoJoin our newsletter: https://go.thecharitycfo.com/l/995872/2025-02-24/6ldn1Download The Charity CFO Financial Blueprint: https://go.thecharitycfo.com/financial-blueprint