Built on Trust: The Heart of Fundraising

Fundraising isn’t just about dollars raised — it’s about trust earned. In this thoughtful conversation, host Kristi Ackley sits down with fundraising professionals Rebecca Lynn Peterson and Amy Allen to explore the relational heart of philanthropy. From their unexpected journeys into the field to the long-term strategy behind planned giving, they share practical wisdom for building meaningful donor connections that stand the test of time.✨ In this episode, you’ll learn:Why fundraising careers often begin organicallyHow strong donor relationships are built on listening and shared valuesWhy trust is essential — especially in planned givingHow marketing supports fundraising by building awareness and credibilityWhy patience and consistency matter more than quick winsHow every team member can serve as an ambassador for generosityWhy you don’t need a large budget to communicate impact effectively🎧 Listen in for an encouraging reminder that fundraising is a marathon, not a sprint — and that generosity grows best in the soil of authentic relationships.Key Topics/Themes: Relationship-based fundraising, donor trust, planned giving, nonprofit marketing, long-term stewardship, new fundraiser advice, generosity mindset