AF
A Fork in the Road

HIBO and the Rise of Simple, Clean Energy Drinks

March 24, 2026·22 min
Episode Description from the Publisher

In this episode of the Fork in the Road podcast, you meet the founders of HIBO, a Georgia-made energy drink crafted from hibiscus. Traveling to Bishop, Georgia, we explore how Clayton and Phoebe Oetting set out to create a clean, great-tasting alternative to traditional energy drinks. From food science roots to national ambitions, this is a story about patience, family, and super simple energy.

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