AC
A Change of Brand

Inside the Studio: Smith & Diction

October 7, 2025·47 min
Episode Description from the Publisher

Is it possible to build a successful agency by giving away your process? In this bonus episode, we go inside the Philadelphia-based studio Smith & Diction with co-founders Chara and Mike Smith. Known for breaking agency norms, they’ve built a reputation by sharing their process and work-in-progress design files publicly. Is sharing their secret sauce… actually their secret sauce? Learn more as we dive inside the studio. To see more of their work, visit achangeofbrand.com or follow us on I...

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