A Blog To Watch Weekly

232 - Swatch Rejections, Freak X Sticker Shock, and Day vs Night Watches

July 31, 2026·1h 7m
Episode Description from the Publisher

On this week's episode of aBlogtoWatch Weekly, Rick, Ariel, Ripley, and David dive into one of the watch industry's most talked about controversies as Swatch's MoonSwatch 1984 application process leaves enthusiasts questioning whether the experience was worth the effort. The crew also discusses the dramatically more expensive Ulysse Nardin Freak X, whether the updates justify its new price, and why Ariel believes collectors should start thinking in terms of dedicated daytime and nighttime watches.The conversation continues with a critical look at this year's GPHG nominations and the ever growing debate over how meaningful the awards really are. Along the way, the team gets lost on the Bovet website, questions some "questionable" bracelet designs, and reacts to Fossil's Incredible Hulk watch, prompting David to ask whether every new release really needs to be another homage to the 1960s. If you thought this was going to be a normal episode, think again, because no aBlogtoWatch Weekly episode stays on the rails for long.To check out the ABTW Shop, where you can see our products inspired by our love of Horology:- Shop ABTW - https://store.ablogtowatch.com/To keep updated with everything Superlative, aBlogtoWatch Weekly, and aBlogtoWatch, check us out on:- Instagram - https://www.instagram.com/ablogtowatch/- Website - https://www.ablogtowatch.com/- Facebook - https://www.facebook.com/aBlogtoWatch If you enjoy the show please Subscribe, Rate, and Review!Key Chapters:0:04 Intro, Potato Vision, & Daylight Savings 4:02 Cardinal Points Mystery Solved? 8:15 Actual Watch News Begins 10:00 Ulysse Nardin Freak X Sticker Shock 14:30 The World's Worst Watch Website? 19:07 Day Watches vs. Night Watches 22:40 Our Ultimate Night Watches 26:30 Swatch's ESTA Disaster 29:49 Rick's GDPR Revenge Plan 33:59 Swatch Scubaqua Review 36:17 Remember the Swatch Flymagic? 39:02 Is GPHG Pay to Play? 44:01 Do More Entries Mean More Awards? 47:22 Live GPHG Heckling? 53:38 Fossil's Incredible Hulk Watch 58:51 Roger Dubuis' $400K Samurai Watch 1:05:56 Potatoes, Power Tools, & Goodbye

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