99% Invisible

100 Objects #22: AOL Disc

October 30, 2026·34 min·5-min readnarrativehistory
Podzilla Summary (5 min)
TLDR
A richly reported history of the AOL CD, the marketing gimmick that introduced America to the internet, told through the story of Jan Brandt, the mastermind behind the campaign — and a cautionary account of how the same company that put half the world's CDs on Earth collapsed into a punch

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Guest

J

Jan Brandt

narrative on 99% Invisible

Mentions

Books, people, and resources mentioned in this episode.

People

Jan BrandtSteve CaseAlex GoldmanRoman MarsTed Turner

Companies

America OnlineTime WarnerProdigyCompuServeOmaha SteaksBlockbusterParamount Skydance

Products & Tools

nomoreaolcds.com

Topics

Business NewsCorporate StrategyLong Form JournalismMergers AcquisitionsStartupsTech Industry

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