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7 Figure Cruise Business: Daily Summaries Delivered
by Korrine Johnson
I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.
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- 3 days ago12 min
Email Marketing Sells Cruises
Get 2 years of done-for-you cruise newsletters for $97 at travelbizboss.com/blackfridayCruise business educator Korrine explains how email can help cruise advisors stay top of mind, earn repeat bookings, and build an audience they own. She shares industry and marketing data, practical automation ideas, common measurement mistakes, and a short checklist advisors can start this week.keywords: email marketing for travel advisors, cruise travel advisors, cruise client retention, email automation, travel agency newsletters, repeat cruise bookingskey topicsLitmus survey figures: in a 2025 survey, 35% of respondents reported 10-36 in returns per email dollar, 30% reported 36-50, and 5% reported more than $50; 21% said they did not measure email ROI.Email lists are portable and owned by the advisor, unlike audiences on social platforms, where algorithms and account access can change.Korrine cites CLIA figures that nearly 90% of people who cruised in 2025 intend to sail again, while one in four repeat cruisers sail at least twice a year.Suggested automations include a 3-5 email welcome sequence, a three-part welcome-home sequence, and post-travel follow-ups at three months, six months, and one year.Korrine recommends a monthly or biweekly newsletter with a mix of deals, ship news, port tips, client stories, and personal notes.Avoid sending only promotions, overrelying on open rates, failing to track results, and waiting for a large list before getting started.This week's action plan: consolidate and back up contacts, draft two welcome sequences, choose a sustainable newsletter cadence, and track clicks, replies, and bookings.takeawaysYour email list is yours. You can export it, move it to a new platform, and keep talking to those people no matter what any tech company decides.You're building an asset, not renting attention like you do with social media.The question is not whether they'll book it, the question is who are they going to book with?The gap is staying top of mind in between.People book with people they feel like they know.Your value is advice, curation, and taking care of people.Watch for clicks, replies, and booked calls instead. Those are the numbers that actually pay you.A list of 20 past clients and warm leads who trust you is worth more than 2,000 random followers.Organize your list, automate the follow-up, and dominate the rebooking.action itemsExport past client and inquiry contacts from your CRM into a spreadsheet for backup, then import them into an email platform.Draft a three-email welcome-home sequence for clients returning from a cruise.Draft a three-to-five-email welcome sequence for new subscribers.Choose a newsletter schedule you can sustain, such as monthly or every other week, and put it on your calendar.Batch newsletter writing where possible, then track clicks, replies, and bookings rather than relying on open rates.
- Sep 22, 202646 min
The One Inquiry Form Question That Gets You Deposits Faster (with Danielle Gaerte)
Join CBB at cruisebusinessblueprint.comIn this episode, Danielle Gaerte shares her insights on how tailoring travel proposals to client personalities can significantly increase booking speed and client satisfaction. Discover practical tips on customizing proposals, using inquiry forms, and leveraging videos to enhance client communication.Keywords: Travel proposals, client personalization, travel planning, inquiry forms, proposal tips, client communication, travel advisor, booking strategies. Key topicsThe importance of tailoring proposals to client personalitiesUsing inquiry forms to gather client preferencesStrategies for presenting options and recommendationsThe role of videos and visual aids in proposalsHow to handle multiple client decision-makersTips for increasing proposal acceptance rates
- Sep 10, 202640 min
TravelJoy's New Cruise Features, with Dayo Esho
Register for Coaching Week: travelbizboss.com/coachingweekIn this episode, travel industry experts Korrine Johnson and Dayo Esho discuss how TravelJoy is transforming the way travel advisors sell cruises, streamline operations, and enhance client experiences. Discover practical tips, new features, and future visions for making travel planning more efficient and profitable. keywordstravel advisors, cruise sales, CRM, travel technology, automation, TravelJoy, cruise proposals, client experience, travel systems, industry innovation key topicsThe most expensive mistakes travel advisors make inside CRMsHow automation saves time and increases revenueThe new cruise proposal comparison featureUsing AI to simplify client communicationThe importance of side-by-side cruise comparisonsFuture visions for cruise booking technology guest nameDayo (TravelJoy) key frameworksThe Cruise Proposal SystemThe Side-by-Side Comparison FrameworkThe Automation Adoption CurveChapters00:00 Introduction to TravelJoy's New Cruise Features02:03 Common Mistakes Travel Advisors Make in CRMs04:00 The Power of Automation and Templates05:54 Using AI for Client Proposals and Communication08:52 The New Side-by-Side Cruise Comparison Tool14:01 The Vision for a Fully Integrated Cruise Booking System20:02 Enhancing Client Experience with Visual Tools26:55 Future Opportunities in Cruise Data and API Integration32:55 The Big Picture: Transforming Cruise Sales and Service
- Aug 20, 202614 min
Turn Strangers Into Subscribers and Subscribers Into Clients
Free Lead Magnet Ideas: travelbizboss.com/magnetCoaching Week Waitlist: travelbizboss.com/coachingweekSummaryThis episode explores how to create effective lead magnets that grow your email list and boost your marketing efforts. Korrine shares practical tips on crafting compelling offers, choosing the right format, and nurturing your audience for long-term success.Key TopicsWhat is a lead magnet and why it mattersThe importance of focusing on one problem and audienceThe role of generosity and sharing informationFramework for creating lead magnet offers (hook, offer, friction fix)Technical setup: email service providers and automationStrategies for nurturing leads and maintaining engagementMonitoring and optimizing lead magnet performanceTakeawaysA lead magnet should solve one specific problem for one audience.Make your lead magnet actionable, skimmable, and useful today.Offer a lead magnet that feels like a gift to build trust.Sharing detailed information does not reduce sales; gatekeeping does.Use a framework of hook, offer, and friction fix for ideas.Keep signup forms simple to increase conversions.Deliver your lead magnet immediately after signup and follow up regularly.Monitor engagement signals and adjust your strategy accordingly.Keywordslead magnets, email marketing, audience growth, marketing strategy, travel business, free resources, engagement, conversion, email list building, marketing tips
- Aug 6, 20268 min
Booking Air for Cruise Clients Without Losing Your Mind
Want to map out a whole custom cruise experience service? Grab my training and workbook for $37 at travelbizboss.com/custom.Booking air is one of the questions I get asked the most, and it makes a lot of advisors nervous. This episode is about building a simple set of air rules so you stop making the same decision from scratch every single time.In this episode:Why "I don't book air" is allowed, but probably not your best moveMy number one non-negotiable: no supplier without 24/7 emergency phone supportWhich cruise line air programs I actually like, and the one I will walk away from a booking overWhen I use a consolidator, when I book direct with the airline, and whether to charge a feeHow to prep clients on who to call at 2am, and why you do not want to be the middlemanFour questions to answer before you write your own air rulesMusic licensed through Soundstripe.Code: THTETIDY8AVM7UOG
- Jul 17, 202639 min
Hiring a Travel-Trained VA with Chelsey of Outwork Collective
Free Discovery Call Script: travelbizboss.com/scriptChelsey's Freebies:50+ Tasks to Delegate Now: http://outwork.myflodesk.com/50-things-7fcbSOP Generator: https://outworkcollective.com/sop-generator/Connect with ChelseyWebsite: outworkcollective.comFacebook and Instagram: Outwork CollectiveEmail: chelsey@outworkcollective.comEver hit that point where you desperately need help but have zero time to train anyone? Chelsey from Outwork Collective is solving that exact problem. She trains virtual assistants specifically for the travel industry, then hand-matches them with advisors so you can skip the "teach them everything from scratch" phase entirely.Music licensed through Soundstripe.Code: EVS8SPOM7Z3FXAYNVienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.
- Jul 2, 20269 min
Where AI Belongs in Your Cruise Business (And 3 Places It Will Quietly Wreck It)
Free Gamma Resource: travelbizboss.com/gammaWaitlist for Coaching Week: travelbizboss.com/coachingweekIs AI coming for your cruise business? Spoiler: No, but using it incorrectly might be dulling the very thing that makes clients choose you: your unique human connection. In this episode, we explore how to view AI as an amplifier rather than a replacer. We break down where it truly belongs, such as streamlining behind-the-scenes admin and drafting content, versus where it can quietly wreck your client experience, like in emotional touchpoints or complex judgment calls. Tune in to learn how to reclaim your time without sacrificing the personal touch that your business depends on.Music licensed through Soundstripe.Code: N5DGASMTVLIHLYPN, QLTVSJEJBPBYNNXP, EDB9UTBSKAV8CZEW, JXIXHGH9GD9MSZXNVienna Beat by Blue Dot Sessions is licensed under a Attribution-NonCommercial License.
- Jun 15, 202632 min
Why China Might Be the Most Surprising Cruise Destination You'll Ever Sell
Get the free custom port guide training HERE.Century Cruises combines iconic landmarks, immersive cultural experiences, and a Yangtze River cruise into one unforgettable journey. In this episode, Teresa shares who this trip is perfect for, what advisors need to know, and why China may be the next big bucket list destination for adventurous travelers.
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About 7 Figure Cruise Business
I've sold more than $25m in cruises, working part-time. Whether you’re a seasoned cruise pro who wants to elevate your cruise planning services, a total newbie who wants to start selling cruises on the right foot, or an advisor who just wants to add this profitable trip type to your portfolio, you’re in the right place. We're talking about the business of selling cruises.
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