5THWAVE - The Business of Coffee and Hospitality

Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters

September 18, 2026·47 min
Episode Description from the Publisher

In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop.Founded in 2016, April is a super-premium specialty roastery and brewing equipment company, while SP Coffee takes a wider range of coffees from April’s partner farmers and offers a more accessible coffee shop experience.In this conversation, Patrik discusses the power of community and slow growth, his relentless focus on quality, and how consistency and building a loyal customer base over time have been key to April’s success. He also introduces the new April Hand Grinder and the independent kickstarter campaign behind it – a huge success that reached its original target in just four hours! Find out how you can support the campaign here.Credits music: "Wake Up (And Smell the Coffee)" by Lexie in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

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