2Bobs—with David C. Baker and Blair Enns

Firms Most at Risk

June 3, 2026·26 min
Episode Description from the Publisher

Which segments of our field will thrive in the near future and which ones will slowly lose relevance, and why? David wants creative entrepreneurs to continue being resilient and reinventing themselves every two years while keeping a watchful eye on constantly evolving industry practices and technologies (including AI).   Links "Most At-Risk Shops" by David C. Baker for punctuation.com

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