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2 Commas: The $multi-million exit show with Josh Comrie: Daily Summaries Delivered
by Josh Comrie
Welcome to 2 Commas: The $multi-million exit showI've spent over two decades helping founders scale their businesses and achieve successful, multimillion-dollar exits. I've also achieved this myself on multiple occasions. With my experience as an entrepreneur, advisor, and investor, I’ve had the privilege of guiding companies through the highs and lows of business growth and exit strategies.Each episode will bring you the previously untold stories of entrepreneurs who have successfully scaled and exited their businesses for seven-figure (2 comma's) plus returns. You’ll hear more about the journeys, challenges, and pivotal moments that led to these transformative exits. My goal is to inform and inspire founders who are looking to scale their ventures to seven, eight or nine figures and beyond.Follow me on LinkedIn: www.linkedin.com/in/joshcomrieDownload my e-book, "The Exit Factor" and sign up to receive the Business Growth Journal weekly: https://www.joshcomrie.com/the-exit-factor
Latest Episodes
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- 4 days ago54 min
Three exits, three very different endings: What fast money does to founders | 2 Commas by Josh Comrie
Money that arrives fast doesn't fix you. It finds out who you already are.Everyone assumes building real wealth takes twenty years. These three founders didn't wait. Seeby Woodhouse registered Orcon for $29.85 at nineteen, doubled it every year for nine years, and exited at twenty-nine, then spent $18 million on property six weeks before the GFC. Keith Davison failed at five companies before Cloud Conformity went from nothing to a $120 million exit in under two and a half years, with no founder taking a salary for most of them. Joshua Parsons was a cop at seventeen, cleaning pools at twenty-seven, and had built and sold two companies by his early thirties. This best-of episode is three honest accounts of fast money and what it costs.We get into:Seeby doubling his company every year for nine years straightWhy Keith took zero salary for two and a half years before a $120m exitHow Joshua learned to sell as a cop before he ever ran a businessWhat Seeby did with millions at twenty-nine and the GFC lesson that followedWhy all three say the money was the start of the hard partGetting rich young is a skill nobody teaches you how to survive.Subscribe to the 2 Commas JournalOrder the 2 Commas bookFollow Josh on LinkedIn
- 1 weeks ago1h 11m
3 X GM's hired but only 1 exit: How I got this wrong | Dom Sutton | 2 Commas by Josh Comrie
Dom Sutton hired three general managers to run the business he built. Two didn't work out, and he owns most of the reasons why.Dom started Pumpt with his last paycheck, running cold calls from a tiny room next to the toilet while his two boys slept on a mattress beside his bed. He grew it into an advertising business putting 70 million items into NZ letterboxes a year. This is an unusually honest conversation about the founder-to-owner transition, the difference between delegating and abdicating, and why the lack of the right metrics let good months quietly slide into losses. He also tells the story of the toy business he bought on a lick-of-paint story that lost him a dollar a minute for two years, and how that exact disaster became StockTrim, the inventory forecasting software he now sells in 26 countries.We get into:Why two of his three GM hires failed and what he'd do differentlyDelegating vs abdicating, learned the hard wayThe $1.2 million toy business mistake and the due diligence lesson behind itHow that failure became a global SaaSWhy he walked away from selling Pumpt before finally exiting to his own GMSometimes the business you build next comes straight out of the one that nearly broke you.Subscribe to the 2 Commas JournalOrder the 2 Commas bookFollow Josh on LinkedIn
- 2 weeks ago55 min
How I went from "I Think I Want to Sell" to the $$ in 81 days! | Dr. Michael Filosi | 2 Commas by Josh Comrie
81 days from "I think I want to sell" to the money clearing. No broker. No lawyer. Dr. Michael Filosi did the whole thing himself.He sold the largest dental practice in Adelaide to private equity at 41, at a multiple well above the industry norm. Ten years earlier he'd bought it with a possum living in the wall, two chairs, and pen-and-paper appointment books, the practice nobody else wanted. He saw the busy patient base underneath the mess, took it from worst to first, and built it into a genuinely sale-ready business. That's why, when he finally decided he'd had enough, it sold at warp speed.We get into:Why the sale moved in 81 days when most deals take monthsThe buy-in structure that locked his purchase price years in advanceWhat frictionless actually means to a buyer, and how he engineered itWhy he refused to let private equity condition him down on priceThe four Ds model he used to get out of the chair and design the businessBuild it to sell long before you ever want to, and the exit takes care of itself.I'm building a community for founders serious about a real exit. Come find out what it's about, Click here to join the FREE Webinar.Follow me on LinkedInConnect with Dr. Michael Filosi on LinkedIn
- 3 weeks ago1h 16m
$100k to $10 million in four years: The cost of doing nothing else | Sarah Page | 2 Commas by Josh Comrie
$100,000 in year one. $10 million by year four. When people ask Sarah Page how she did it, her answer makes them uncomfortable. She did nothing else.Sarah is the founder and CEO of The Kindness Collective and the 2024 New Zealander of the Year for community work. What began as a car full of pantry cans driven to a woman's refuge during the darkest period of her life is now a charity supporting over 130,000 New Zealanders a year. This is a genuinely honest conversation about total focus and what it costs. Sarah has ADHD, which she's reframed from a source of shame into her greatest asset, and she's candid about the parts most founders won't touch: the brutal shift from founder to CEO, learning to give up control, and being told she's too much.We get into:Why doing nothing but the one thing scaled the charity so fastHow ADHD makes founders 400 times more likely to start somethingThe founder to CEO identity shift and why it nearly broke herLearning to hand control to a board smarter than herThe charity misconceptions that cost real people real helpThe intensity people find uncomfortable is the same thing that built it all.📩 Subscribe to the 2 Commas Journal → https://www.joshcomrie.com/subscribe 📖 Order the 2 Commas book → https://www.joshcomrie.com/2-commas-book-order 👤 Follow Josh on LinkedIn → https://www.linkedin.com/in/joshcomrie/ 🔗 Connect with Sarah Page → https://www.linkedin.com/in/sarahpagenz/
- Aug 19, 20261h 15m
The non-performing salespeople weren't the problem. I was. | Rich Conway | 2 Commas by Josh Comrie
Rich Conway spent hundreds of thousands of dollars proving he was hiring the wrong salespeople. He was wrong about that too.He was bringing in good people, then setting them up to fail with no systems, no metrics, and no structure to succeed. When he finally hired a sales manager who put that scaffolding in place, the same calibre of people started producing straight away. It's one of the more honest leadership admissions you'll hear from a founder. Rich is an introvert with imposter syndrome who built Pure SEO into the number one search agency in New Zealand, arriving here in the depths of the GFC with no friends and no family. He refused to guarantee Google rankings when every competitor did, nearly went under, then watched the market swing his way.We get into:Why his best salespeople on paper kept failing and what he owned about itThe systems that turned the same people into producersThe emotional call to let go of his best mate, who he'd hired as GMTwo exit processes that fell over and why he's glad they didHow he rebuilt the whole business around AI searchSometimes the hire isn't the problem. The setup around them is.📩 Subscribe to the 2 Commas Journal → https://www.joshcomrie.com/subscribe📖 Order the 2 Commas book → https://www.joshcomrie.com/2-commas-book-order👤 Follow Josh on LinkedIn → https://www.linkedin.com/in/joshcomrie/🔗 Connect with Rich Conway → https://www.linkedin.com/in/pureseo/
- Aug 12, 20261h 14m
By interviewing 20+ founders, she added 25% to the price! | Shivani Gupta | 2 Commas by Josh Comrie
Most founders sell a business once, with no idea what they're doing. Shivani Gupta refused to go in blind.Before she sold her wellness business, Shivani tracked down more than 20 founders who'd already exited and asked every one of them the same questions. What did you sell for, did you use a multiple of EBIT, what would you do again, what would you never do again. She put every answer into a spreadsheet, found the three lessons that came up most often, and applied all three. It added 25% to her final sale price, with no broker. A former electrical engineer who left corporate life after a trip to Nepal, Shivani had already built the business to 10X and exited at 11X. This conversation is the closest thing to an exit strategy masterclass you'll get from someone who taught herself the whole thing.We get into:The research process that added 25% to her exitWhy squeezing every line item flows straight through to your valuationWhy she turned down a higher offer that would not give her staff contractsHow she brought her key leaders inside the sale rather than hiding itThe scaling mindset she now uses to help founders think past incremental growthThe best time to learn how to sell a business is long before you have to.📩 Subscribe to the 2 Commas Journal → https://www.joshcomrie.com/subscribe📖 Order the 2 Commas book → https://www.joshcomrie.com/2-commas-book-order👤 Follow Josh on LinkedIn → https://www.linkedin.com/in/joshcomrie/
- Aug 5, 202629 min
Taking on and beating the giants | 2 Commas by Josh Comrie
The Comma Club is now open for founding members — a private community for NZ founders building toward a multimillion-dollar exit: https://www.joshcomrie.com/clubShane Young flew to Sydney six times to get a single purchase order out of Woolworths. On launch day, he walked into the flagship supermarket to find his product had separated in transit and was leaking yellow puddles across the shelf. Four years of work, and he thought it was over in an instant.It wasn't. This is a special episode of 2 Commas built around one question: what does it take for a small New Zealand business to take on far bigger competitors and win? Three founders answer it from three angles. Shane covers product, and how getting locked out by contract manufacturers forced him to build his own factory and made the business unbeatable. James McGlinn covers strategy, and how Event Finder survived the NZ Government launching a taxpayer-funded competitor by fighting back with a guerrilla Twitter campaign that put the responsible minister on the spot live on Breakfast TV. Cornelius Boertjens covers market, and how raising his prices, building a deliberately annoying presence in Australia, and engineering deal tension between two acquirers turned a niche agency into a Havas exit.We get into:Why Shane's Brisbane disaster became the thing that made his business defensibleHow James won against a competitor with millions in government funding behind itWhy pricing up got Cornelius more demand, not lessThe modesty penalty that quietly costs NZ founders across the TasmanThe annoying itch strategy that makes a giant come to youIf you're building something small in a market full of big players, this episode is three different maps for the same territory.
- Jul 29, 20261h 13m
50 Ferraris, 4 exits and a fight for his life | Grant Baker with Josh Comrie | 2 Commas
The Comma Club is now open for founding members — a private community for NZ founders building toward a multimillion-dollar exit: https://www.joshcomrie.com/clubGrant Baker was sitting in his office on credit watch with BNZ when his phone rang. Eric Watson was calling from Palm Springs to say he'd sold Blue Star for a hundred million dollars. The deal had been done on a golf course in the dark. Grant thought he was joking.He wasn't. Ninety million came in shares. Six months later, when the lockup expired, those shares had doubled. Blue Star had grown from $2M to $1B in sales through 56 acquisitions and almost no working capital. That was exit one. Then came Empower, an electricity retailer Grant built to 150,000 customers and 10% of all NZ electricity sales before selling to Contact Energy. Then 42 Below, which Jeff Ross was making 500 cases a year of in his garage when Grant got involved, sold to Bacardi for $165M USD on $20M revenue. Then Turners, bought for $70M when Grant's own company was worth $20M, now approaching a billion dollar market cap. Along the way: a bowel cancer diagnosis the morning of his first Bacardi meeting, 50 Ferraris, and a decade backing Liam Lawson from a $4,000 airfare to Formula One.We get into:What 56 acquisitions taught him about what kills a roll-up strategyWhy Bacardi paid a technology multiple for a spirits business and what that tells you about brandHow to build a business that a specific buyer will have to acquireThe cancer diagnosis, the 50/50 odds, and what his father's death three weeks later changedWhy he disagrees with "follow your passion" and what he'd tell any young NZ founderIf you're building something and wondering what four decades of exits, setbacks, and survival actually looks like from the inside, this one's worth your time.
About 2 Commas: The $multi-million exit show with Josh Comrie
Welcome to 2 Commas: The $multi-million exit showI've spent over two decades helping founders scale their businesses and achieve successful, multimillion-dollar exits. I've also achieved this myself on multiple occasions. With my experience as an entrepreneur, advisor, and investor, I’ve had the privilege of guiding companies through the highs and lows of business growth and exit strategies.Each episode will bring you the previously untold stories of entrepreneurs who have successfully scaled and exited their businesses for seven-figure (2 comma's) plus returns. You’ll hear more about the journeys, challenges, and pivotal moments that led to these transformative exits. My goal is to inform and inspire founders who are looking to scale their ventures to seven, eight or nine figures and beyond.Follow me on LinkedIn: www.linkedin.com/in/joshcomrieDownload my e-book, "The Exit Factor" and sign up to receive the Business Growth Journal weekly: https://www.joshcomrie.com/the-exit-factor
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