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1of10 Podcast: Daily Summaries Delivered
by 1of10 Media
Welcome to the 1of10 Podcast - where we interview some of the top people in the YouTube industry and learn their strategies to achieving success.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago39 min
How To Land Dream Clients SO FAST It Feels Illegal
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyJay Yang reveals the exact YouTube scripting system he used to write for Alex and Leila Hormozi, and how he used it to blow up his own channel with just four videos. He also breaks down his PTL framework for building an influential brand, the 6 Ps of copy he uses with every client, and how he tests an idea on Twitter before it becomes a video.---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Guests SocialsYouTube: @JayYangInspiresLinkedIn: / jayyanginspires X: @Jayyanginspires---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters0:00 Who is Jay Yang?1:01 The 4-factor scorecard for big career decisions3:19 What he did at Acquisition.com3:43 The packaging-first scripting process4:28 Hooks: the Promise, Proof, Plan framework5:29 The body: the STAR method6:59 CTAs and the full formula for a high-performing video8:47 Why a free workbook is the best lead magnet11:28 How his channel blew up off just 4 videos13:25 Declarative vs procedural knowledge13:43 Finding the “free course” angle with 1of1014:22 The story behind the Hormozi thumbnail15:31 Content strategy moving forward17:54 Why the game is won in pre-production21:07 Cold emailing Tyler Denk at 1622:57 Pitching Noah Kagan and owning his social and email24:40 The #1 YouTube mistake in 202627:00 How to find top talent 27:40 The PTL framework31:47 The 6 Ps of copy thinking34:43 Jay’s AI workflow 37:09 Building a pains and dreams database for video ideas37:49 Advice for working with your favorite creators
- 2 weeks ago44 min
How to blow up your YouTube channel in the next 90 days
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategyIn this episode of the 1of10 podcast, Aprilynne Alter explains how she thinks about thumbnails, moving through the step-by-step workflow her team uses to land on a winning concept. She also walks through how she grew her second channel from zero, the upload experiment that helped her find her format, and the two opposite mistakes she sees beginners make again and again. The episode closes with where YouTube is heading with AI, what’s next for her, and the one piece of advice behind most of her biggest opportunities.---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Guests SocialsYouTube: @AprilynneAlter Instagram: / aprilynnealter X: @AprilynneAlter---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters0:00 Intro and Aprilynne’s top thumbnail advice4:48 Aprilynne’s thumbnail workflow6:53 Inspiration collection vs. inspiration connection8:26 Repackaging videos with 1of10 Optimize9:32 Reviewing new packaging for her underperforming video12:26 Back catalog thumbnail changes that multiplied views14:07 Aprilynne’s YouTube journey from zero15:26 Why she launched her channel with four videos16:42 Doubling her upload frequency to find her format19:21 Her breakout video19:58 The two biggest mistakes beginners make23:43 What works inside 90 Day Breakthrough25:04 Math problems vs. drama problems26:52 Why every creator needs a mastermind29:54 The move that recently blew up her channel: dubbing33:34 Where YouTube is going with AI36:21 What’s next for Aprilynne37:37 Research time and experimenting with new formats39:40 Aprilynne’s dream41:42 Final advice for the viewers
- Oct 8, 202644 min
How To Make $100K/Month on YouTube (Full System)
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Molly's youtube script template:https://www.freedomcreator.co/script?...Molly's free training, how to create, and sell digital products with youtubehttps://www.freedomcreator.co/masterc...---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Guests SocialsYouTube: / @mollykeyser ---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters00:00 Intro00:12 Molly's $9M Digital Product Story01:32 How Molly Got Started on YouTube03:30 Is It Too Late To Start YouTube?06:34 The Video That Changed Everything09:56 $10K a Month With Under 5K Subs?10:41 Finding Your Audience Avatar12:57 Talking Head vs Faceless16:55 Her Full Video Production Workflow20:34 Tracking Sales Per Video22:02 How Many Calls To Action Is Too Many?25:49 Which CTA Convert Best?27:26 Student Success Stories30:03 Which untapped revenue Creators Missing Out On?32:20 YouTube Lives That Make Sales36:41 Live Revenue Breakdown43:07 final advice for creators44:30 Outro
- Sep 15, 202633 min
How to Blow Up on YouTube SO FAST It Feels Illegal
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Apple: https://podcasts.apple.com/us/podcast/1of10-podcast/id1870599992
- Sep 2, 20261h 11m
Everything I Learned from 18B YouTube Views in 71 Minutes
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Apple: https://podcasts.apple.com/us/podcast/1of10-podcast/id1870599992
- Aug 11, 202635 min
The YouTube Genius Who's Helped Creators Make $100M
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Guests SocialsYouTube: @joshmattinglyInstagram: https://www.instagram.com/joshmatting...X: https://x.com/JoshMattingly?lang=en---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters00:00 - The production genius working with Preston & Airrack 01:20 - The biggest shoot he's worked on and the cost of that shoot03:00 - The cost of that shoot 05:47 - How many cameras it took and how to organize the footage?09:25 - Behind the scenes of a "Guinness World Record" video18:00 - How Airrack got 20M subs20:09 - Common production mistakes creators make26:15 - The most important production lessons for creators34:07 - Final piece of advice
- Aug 5, 202616 min
By FAR, The Fastest Way To Blow Up On YouTube
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters00:00 - Meet the top 0.1% strategists00:29 - Content vs Packaging 01:55 - The biggest mistake YouTubers make04:09 - 0 to 400,000 subscribers in 2 years05:19 - Working with Mike Shake06:59 - What works on YouTube in 202611:55 - Thumbnail breakdown 14:19 - Revealing my exact ideation process
- Jul 29, 202619 min
19 Minutes Inside The Mind of A Top 1% YouTube Strategist
Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/Book a call with us: https://1of10.com/strategy---Get the Chrome extension: https://chromewebstore.google.com/det...---Check out the 1of10 newsletter: https://1of10.com/newsletterCheck out the 1of10 blog: https://1of10.com/blog/---Guests SocialsX: https://x.com/JacobRBryant1?lang=en---Follow Us on Twitter: https://x.com/1of10mediaFollow me on Twitter: https://x.com/richard_YTSListen on Spotify: https://open.spotify.com/show/4z9KeRG...Listen on Apple: https://podcasts.apple.com/us/podcast...Chapters0:00 - Meet Jacob Bryant0:12 - Who are the biggest creators he's worked with in LA?0:43 - The secret to 100M monthly views2:36 - How to blow up on YouTube in 2026?3:26 - Common mistake YouTubers make5:17 - How did you start a thumbnail trend? 16:28 - How has his film background helped him tell better stories on YouTube?19:48 - How to go from 500 views to 100k views on the first video? 23:39 - Is keeping thumbnails clean a common strategy across all the channels he work with?25:38 - How did packaging help him get 23M views on an entertainment channel?27:47 - Final piece of advice for YouTubers
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